Maktoba Omar
An investigative analysis of the factors influencing degree of involvement in a foreign market.
Omar, Maktoba; Osei, Collins
Abstract
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a sample of 500 UK companies which operate in at least two other countries. This represents a usable response rate of 22.4%, and consistent with similar research. The variables are grouped in terms of firm context (compe-tition, organisation structure, competitive advantages, degree of standardisation) and host country context (economic development, culture differences, regulation, political risk). Regression analysis models are used to test the relationship be-tween the independent variables and the degree of involvement. Findings strongly indicate a positive relationship between the degree of foreign market in-volvement and the level of competition and the degree of foreign market in-volvement and competitive advantage. Findings weakly support the hypothesis of a positive relationship between the degree of foreign market involvement and economic development. There is weaker evidence to show a negative relationship between the degree of foreign market involvement and the cultural dimensions of individualism and power distance as proposed by Hofstede.
Citation
Omar, M., & Osei, C. (2015). An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
Journal Article Type | Article |
---|---|
Acceptance Date | Mar 15, 2015 |
Publication Date | 2015-03 |
Deposit Date | Jun 9, 2015 |
Publicly Available Date | Jun 9, 2015 |
Journal | Transnational Marketing Journal |
Print ISSN | 2041-4684 |
Peer Reviewed | Peer Reviewed |
Volume | 3 |
Pages | 45-60 |
Keywords | Foreign markets; degree of involvement; firm context; competitive advantage. |
Public URL | http://researchrepository.napier.ac.uk/id/eprint/8611 |
Publisher URL | https://journals.tplondon.com/index.php/tmj/article/view/408/401 |
Files
An investigative analysis of the factors...
(598 Kb)
Document
You might also like
Developing and deploying marketing agility in an emerging economy: the case of Blue Skies
(2018)
Journal Article
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.
(2018)
Presentation / Conference Contribution
FDI in Botswana: Beacon in the Dark: A Review of Literature
(2017)
Presentation / Conference Contribution
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search