An investigative analysis of the factors influencing degree of involvement in a foreign market.
Omar, Maktoba; Osei, Collins
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a sample of 500 UK companies which operate in at least two other countries. This represents a usable response rate of 22.4%, and consistent with similar research. The variables are grouped in terms of firm context (compe-tition, organisation structure, competitive advantages, degree of standardisation) and host country context (economic development, culture differences, regulation, political risk). Regression analysis models are used to test the relationship be-tween the independent variables and the degree of involvement. Findings strongly indicate a positive relationship between the degree of foreign market in-volvement and the level of competition and the degree of foreign market in-volvement and competitive advantage. Findings weakly support the hypothesis of a positive relationship between the degree of foreign market involvement and economic development. There is weaker evidence to show a negative relationship between the degree of foreign market involvement and the cultural dimensions of individualism and power distance as proposed by Hofstede.
Omar, M., & Osei, C. (2015). An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
|Journal Article Type||Article|
|Acceptance Date||Mar 15, 2015|
|Deposit Date||Jun 9, 2015|
|Publicly Available Date||Jun 9, 2015|
|Journal||Transnational Marketing Journal|
|Peer Reviewed||Peer Reviewed|
|Keywords||Foreign markets; degree of involvement; firm context; competitive advantage.|
An investigative analysis of the factors...
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