Maktoba Omar
An investigative analysis of the factors influencing degree of involvement in a foreign market.
Omar, Maktoba; Osei, Collins
Authors
Collins Osei
Abstract
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a sample of 500 UK companies which operate in at least two other countries. This represents a usable response rate of 22.4%, and consistent with similar research. The variables are grouped in terms of firm context (compe-tition, organisation structure, competitive advantages, degree of standardisation) and host country context (economic development, culture differences, regulation, political risk). Regression analysis models are used to test the relationship be-tween the independent variables and the degree of involvement. Findings strongly indicate a positive relationship between the degree of foreign market in-volvement and the level of competition and the degree of foreign market in-volvement and competitive advantage. Findings weakly support the hypothesis of a positive relationship between the degree of foreign market involvement and economic development. There is weaker evidence to show a negative relationship between the degree of foreign market involvement and the cultural dimensions of individualism and power distance as proposed by Hofstede.
Citation
Omar, M., & Osei, C. (2015). An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
Journal Article Type | Article |
---|---|
Acceptance Date | Mar 15, 2015 |
Publication Date | 2015-03 |
Deposit Date | Jun 9, 2015 |
Publicly Available Date | Mar 28, 2024 |
Journal | Transnational Marketing Journal |
Print ISSN | 2041-4684 |
Peer Reviewed | Peer Reviewed |
Volume | 3 |
Pages | 45-60 |
Keywords | Foreign markets; degree of involvement; firm context; competitive advantage. |
Public URL | http://researchrepository.napier.ac.uk/id/eprint/8611 |
Publisher URL | https://journals.tplondon.com/index.php/tmj/article/view/408/401 |
Files
An investigative analysis of the factors...
(598 Kb)
Document
You might also like
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.
(2018)
Presentation / Conference
FDI in Botswana: Beacon in the Dark: A Review of Literature
(2017)
Conference Proceeding
Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game
(2016)
Presentation / Conference
Marketing Ghana to attract FDI.
(2015)
Working Paper
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search