@misc { , title = {The product as a point of value.}, isbn = {9780230392700}, pages = {165-198}, publicationstatus = {Published}, url = {http://researchrepository.napier.ac.uk/id/eprint/8567}, keyword = {658 General management, HD28 Management. Industrial Management, Product, value, product lines, consumer products, business-to-business goods, branding, positioning;}, year = {2013}, author = {Omar, Maktoba and Osei, Collins and Williams, Jr and Williams, Helena A} editor = {Gbadamosi, Ayantunji and Bathgate, Ian and Nwankwo, Sonny} }