Outputs (29)

Multiple identities in franchising (2024)
Journal Article
Grünhagen, M., Watson, A., González-Díaz, M., & Dada, O. L. (2025). Multiple identities in franchising. International Entrepreneurship and Management Journal, 21(1), Article 23. https://doi.org/10.1007/s11365-024-01046-5

The extant literature on organizational identification has explored the existence and interactions between different levels of identification that individuals may hold within the same organization. Such research has tended to focus on nested groups w... Read More about Multiple identities in franchising.

Franchisee well-being: The roles of entrepreneurial identity, autonomy perceptions, and franchisor management practices (2024)
Journal Article
Watson, A., Backhaus, C., El Akremi, A., Mignonac, K., & Perrigot, R. (2024). Franchisee well-being: The roles of entrepreneurial identity, autonomy perceptions, and franchisor management practices. Industrial Marketing Management, 123, 386-399. https://doi.org/10.1016/j.indmarman.2024.11.001

Using two-level data drawn from franchisors and their franchisees, this paper explores how individual and work characteristics influence franchisee well-being. Franchising is an interesting context in which to examine well-being, given the boundary s... Read More about Franchisee well-being: The roles of entrepreneurial identity, autonomy perceptions, and franchisor management practices.

Going the extra mile: Unveiling the roots of franchisee organisational citizenship behaviours in franchise systems (2024)
Journal Article
Grünhagen, M., Watson, A., & Croonen, E. (2025). Going the extra mile: Unveiling the roots of franchisee organisational citizenship behaviours in franchise systems. International Small Business Journal, 43(2), 187-211. https://doi.org/10.1177/02662426241292035

While researchers and practitioners have recognised the essential role of employee organisational citizenship behaviours (OCBs), there is an absence of their consideration within franchise systems as a unique context. We aim to address this gap by ex... Read More about Going the extra mile: Unveiling the roots of franchisee organisational citizenship behaviours in franchise systems.

Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector (2023)
Journal Article
Dada, O. (., Perrigot, R., & Watson, A. (2024). Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector. Business Strategy and the Environment, 33(3), 2301-2313. https://doi.org/10.1002/bse.3599

In spite of the increasing attention on environmental sustainability, there is a dearth of knowledge about franchisees' pro-environmental behaviors. This study aims to understand the factors that influence the extent to which franchisees engage in pr... Read More about Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector.

The effects of green brand image on brand loyalty: The case of mainstream fast food brands (2023)
Journal Article
Watson, A., Perrigot, R., & Dada, O. (. (2024). The effects of green brand image on brand loyalty: The case of mainstream fast food brands. Business Strategy and the Environment, 33(2), 806-819. https://doi.org/10.1002/bse.3523

While a number of studies have explored consumer attitudes and behaviors towards green brands, the importance of green brand image for mainstream brands is less well understood. This study seeks to explore if the green image of mainstream fast food b... Read More about The effects of green brand image on brand loyalty: The case of mainstream fast food brands.

Sustainability and green practices: The role of stakeholder power in fast-food franchise chains (2021)
Journal Article
Perrigot, R., Watson, A., & (Lola) Dada, O. (2021). Sustainability and green practices: The role of stakeholder power in fast-food franchise chains. International Journal of Contemporary Hospitality Management, 33(10), 3442-3464. https://doi.org/10.1108/IJCHM-02-2021-0269

Purpose - This paper explores how the power of salient stakeholders involved in the green waste management of franchise chains can impact the ability of the chains to change their green practices.
Design/methodology/approach - This qualitative stud... Read More about Sustainability and green practices: The role of stakeholder power in fast-food franchise chains.

The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis (2020)
Journal Article
Watson, A., Dada, O. (., López-Fernández, B., & Perrigot, R. (2020). The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis. International Small Business Journal, 38(7), 605-628. https://doi.org/10.1177/0266242620914520

Through a survey-based study of 761 franchisees from four countries, the United States, the United Kingdom, France and Spain – this research examines how a franchisee’s entrepreneurial personality traits affects the financial and relational performan... Read More about The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis.

Acts of hidden franchisee innovation and innovation adoption within franchise systems (2020)
Journal Article
Watson, A., Senyard, J., & Dada, O. (. (2020). Acts of hidden franchisee innovation and innovation adoption within franchise systems. Industrial Marketing Management, 89, 431-445. https://doi.org/10.1016/j.indmarman.2020.03.005

Franchising, as an imitative business model, provides a challenging context to create and manage innovation, as franchisors may wish to limit their franchisees' innovative activities to ensure network consistency. Drawing on data from two related emp... Read More about Acts of hidden franchisee innovation and innovation adoption within franchise systems.

Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture (2017)
Journal Article
Watson, A., Dada, O. (., Wright, O., & Perrigot, R. (2019). Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture. Entrepreneurship Theory and Practice, 43(4), 751-772. https://doi.org/10.1177/1042258717738519

This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words in organizational narratives t... Read More about Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture.

When do franchisors select entrepreneurial franchisees? An organizational identity perspective (2016)
Journal Article
Watson, A., Dada, O. (., Grünhagen, M., & Wollan, M. L. (2016). When do franchisors select entrepreneurial franchisees? An organizational identity perspective. Journal of Business Research, 69(12), 5934-5945. https://doi.org/10.1016/j.jbusres.2016.05.006

In spite of the acknowledged importance of the franchisee selection process, only a few empirical studies have examined this research area. This paper employs organizational identity theory to explain when the franchisor desires to select specificall... Read More about When do franchisors select entrepreneurial franchisees? An organizational identity perspective.