Customer retention through the equal incorporation of continuous improvement(CI), culture and customer service (2013)
Thesis
McCrory, B. Customer retention through the equal incorporation of continuous improvement(CI), culture and customer service. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6439

Customer retention has long been considered an important element in achieving competitive advantage for business organisations. The increasingly turbulent economic environment has brought this again to the fore for many organisations. Through the de... Read More about Customer retention through the equal incorporation of continuous improvement(CI), culture and customer service.

An investigation into the sales process practiced by Scottish-based food and drink SMEs (2013)
Thesis
Douglas, T. An investigation into the sales process practiced by Scottish-based food and drink SMEs. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6038

This thesis aims to explore selling and the sales process in Small and Medium Enterprises (SMEs) from the selling organisation’s perspective. It investigates the sales process between SME manufacturers/distributors and Food retail and Foodservices cu... Read More about An investigation into the sales process practiced by Scottish-based food and drink SMEs.

An exploration into employee perceptions of the dyadic relationship with their leader within a retail SME in Edinburgh (2012)
Thesis
Mackenzie, C. An exploration into employee perceptions of the dyadic relationship with their leader within a retail SME in Edinburgh. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/5422

Probably the most important and strategic resource of SMEs is their employees” (Analoui & Karami, 2003b:204). A critical review of the literature on leadership in Small to Medium Enterprises (SMEs) suggests the relationship between the individual emp... Read More about An exploration into employee perceptions of the dyadic relationship with their leader within a retail SME in Edinburgh.

The role of niche tourism products in destination development (2010)
Thesis
Ali-Knight, J. The role of niche tourism products in destination development. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/5376

Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations with specific niche products are able to establish and position themselves, as niche tourism destinations. Nic... Read More about The role of niche tourism products in destination development.

Contextual understandings of hospitality management development - a realist approach. (2006)
Thesis
Watson, S. development - a realist approach. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/2540

The aim of my thesis is to demonstrate how my research aids the academic understanding of the sub-disciplinary field of hospitality management development. I evaluate the extent to which the unique features of the UK hospitality industry and the char... Read More about Contextual understandings of hospitality management development - a realist approach..

Interactive visualisation tools for supporting taxonomists working practice. (2006)
Thesis
Cannon, A. (2006). Interactive visualisation tools for supporting taxonomists working practice. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/3462

The necessity for scientists and others to use consistent terminology has recently been regarded as fundamental to advancing scientific research, particularly where data from disparate sources must be shared, compared or integrated. One area where... Read More about Interactive visualisation tools for supporting taxonomists working practice..