Developing a model of franchise business relationships
(2008)
Journal Article
Rahatullah, M. K., & Raeside, R. (2008). Developing a model of franchise business relationships. Central Asia Business Journal, 1, 21-33
The business to business (b2b) relationship literature shows that the features of business relationship such as control, support, cooperation and power act a little differently in franchise business. Information on, and identification of the actions... Read More about Developing a model of franchise business relationships.