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Outputs (83)

Human Resource Management: A Critical Approach (2022)
Book
Bratton, J., Gold, J., Bratton, A., & Steele, L. (2022). Human Resource Management: A Critical Approach. (7th). London: Bloomsbury Publishing

Authoritatively and expertly written, the new seventh edition of Bratton and Gold's Human Resource Management builds upon the enduring strengths of this renowned book. Thoroughly updated, topical and accessible, this textbook explores the theory and... Read More about Human Resource Management: A Critical Approach.

Chapter case: IKAN (2022)
Other
Bratton, J., & Bratton, A. (2022). Chapter case: IKAN. [Teaching resource in 'Human Resource Management: A Critical Approach']. London

HRM in Practice: 'We are expendable ...' (2022)
Other
Baldry, C., & Bratton, A. (2022). HRM in Practice: 'We are expendable ...'. [Teaching resource in 'Human Resource Management: A Critical Approach']. London

Chapter case: RailCo (2022)
Other
Bratton, A. (2022). Chapter case: RailCo. [Teaching resource in 'Human Resource Management: A Critical Approach']. London

Chapter case: Rajah Apparel Co. (2022)
Other
Rilkoff, L., & Bratton, A. (2022). Chapter case: Rajah Apparel Co. [Teaching resource in 'Human Resource Management: A Critical Approach']. London

Building resilience and future proofing events education (2021)
Presentation / Conference Contribution
Jaimangal-Jones, D., Jackson, C., & Robertson, M. (2021). Building resilience and future proofing events education.

This session explores issues surrounding the design and delivery of Event Management programmes, specifically those related to their resilience and futureproofing. It addresses the increasing demand for educators to respond to a diverse range of stak... Read More about Building resilience and future proofing events education.

Strategic Talent Management In The Hospitality Industry (2021)
Book Chapter
Garavan, T., Matthews-Smith, G., Marie Gill, A., & O’Brien, F. (2021). Strategic Talent Management In The Hospitality Industry. In S. Jooss, R. Burbach, & H. Ruël (Eds.), Talent Management Innovations in the International Hospitality Industry (9-29). Emerald. https://doi.org/10.1108/978-1-80071-306-220211002

Purpose: Talent management and in particular strategic talent management (STM) has emerged as an important issue for hospitality organisations worldwide. In this chapter, we address some of the complexities evident in hospitality organisations in rel... Read More about Strategic Talent Management In The Hospitality Industry.

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals (2020)
Journal Article
Strand, A., & Robertson, M. (2020). An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538

The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generations, i.e. Generation Z (also called “digital natives”). This research has... Read More about An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals.