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Outputs (5)

Hybrid Servicescapes in Tourism and Hospitality (2023)
Book Chapter
Urquhart, E. (in press). Hybrid Servicescapes in Tourism and Hospitality. In N. Stylos, R. Rahimi, & P. Robinson (Eds.), Contemporary Marketing Management for Tourism and Hospitality. Palgrave Macmillan

Despite being 30 years since the publication of Bitner’s (1992) seminal article, the servicescape concept remains central to the marketing and management of tourism and hospitality environments. While undoubtedly, the fundamental premise remains the... Read More about Hybrid Servicescapes in Tourism and Hospitality.

Interpretative Tools (2022)
Book Chapter
Urquhart, E. (2022). Interpretative Tools. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing

The entry focusses on a central activity, not only for visitor attractions, but for other leisure, tourism and destinations environments. Interpretation involves a variety of tools and techniques used to communicate the significance of assets within... Read More about Interpretative Tools.

Interpretation at heritage sites: Culloden Battlefield, UK (2022)
Book Chapter
Urquhart, E. (2022). Interpretation at heritage sites: Culloden Battlefield, UK. In A. Fyall, B. Garrod, A. Leask, & S. Wanhill (Eds.), Managing Visitor Attractions. (3rd edn). Routledge. https://doi.org/10.4324/9781003041948-28

This chapter presents a case study that explores heritage interpretation within the context of Culloden Battlefield, UK. The case will initially consider the challenges and issues inherent to the interpretation of sensitive heritage before exploring... Read More about Interpretation at heritage sites: Culloden Battlefield, UK.

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh (2019)
Book Chapter
Urquhart, E., & Leask, A. (2019). Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context. Goodfellow Publishers

The objectives of this chapter are to: - Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences; - Identify and discuss management practices and associated opportunities for narrati... Read More about Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh.