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Dr Jamie Thompson's Outputs (4)

What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media (2023)
Presentation / Conference Contribution
Rezai, K., Mercer-Jones, E., Thompson, J., Tjandra, N., Igarashi, R., & Naughton, P. (2023, July). What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media. Presented at 2023 Academy of Marketing Conference, Birmingham, UK

With concerns growing regarding the impact of social media on teenage girls, this paper explores teenage girls’ lived experiences of using social media. This research was co-created with an educational Community Interest Company (CIC) consisting of i... Read More about What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media.

Parasocial Relationships in CGI Influencer Marketing (2022)
Presentation / Conference Contribution
Thompson, J. (2022, July). Parasocial Relationships in CGI Influencer Marketing. Presented at 2022 Academy of Marketing Conference, University of Huddersfield

Computer Generated Image (CGI) influencers have received no academic attention to-date. These influencers are developed by third parties such as Brud.fyi who generate the images of robotic-influencers in a variety of contextual situations. CGI influe... Read More about Parasocial Relationships in CGI Influencer Marketing.

The role of Twitch betting on gambling behaviours amongst esport spectators (2022)
Presentation / Conference Contribution
Thompson, J. (2022, May). The role of Twitch betting on gambling behaviours amongst esport spectators. Presented at EMAC, Corvinus University, Budapest

Online gamers can gamble non-monetary virtual points and tokens in exchange for rewards with monetary value. This paper sets out to test the antecedent factors influencing the consumption of non-monetary gambling features on Twitch (an esport streami... Read More about The role of Twitch betting on gambling behaviours amongst esport spectators.