Dr Reika Igarashi R.Igarashi@napier.ac.uk
Lecturer
Is it effective for brands to use virtual influencers for promoting pro-social cause?
Igarashi, Reika; Thompson, Jamie; Bhoumik, Kshitij
Authors
Dr Jamie Thompson J.Thompson@napier.ac.uk
Associate Professor
Kshitij Bhoumik
Citation
Igarashi, R., Thompson, J., & Bhoumik, K. (2024, April). Is it effective for brands to use virtual influencers for promoting pro-social cause?. Presented at 17th Global Brand Conference, Edinburgh, UK
| Presentation Conference Type | Conference Paper (published) |
|---|---|
| Conference Name | 17th Global Brand Conference |
| Start Date | Apr 22, 2024 |
| End Date | Apr 24, 2024 |
| Acceptance Date | Dec 18, 2023 |
| Publication Date | Apr 22, 2024 |
| Deposit Date | Sep 13, 2024 |
| Peer Reviewed | Peer Reviewed |
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