Dr Jamie Thompson's Projects (2)

Evaluation of the impact of BRAVEHOUND on Veteran Mental Health Oct 1, 2023 - May 1, 2025
The grant will be used to fund an evaluation, led by Napier University (Centre for Military Research) which will provide an evidence base report for Bravehound.

The role of gender in virtual influencer prosocial marketing Aug 1, 2023 - Nov 1, 2024
Shared demographic characteristics between influencers and followers such as gender can lead to favourable outcomes (Leung et al., 2022). Indeed, research suggests women perceive themselves to be more similar to a female influencer and is shown to po... Read More about The role of gender in virtual influencer prosocial marketing.