Dr Jamie Thompson

Skip to main content

Research Repository

Co-designing a Wellbeing Programme for Young Women to Raise Literacy of Social Media Marketing Oct 1, 2024 - Sep 30, 2025
Our team at Edinburgh Napier aim to work in collaboration with the social charity Young Women’s Movement, local schools, and young girls themselves to develop a workshop blueprint that provides education and awareness of social media marketing and th... Read More about Co-designing a Wellbeing Programme for Young Women to Raise Literacy of Social Media Marketing.

Evaluation of the impact of BRAVEHOUND on Veteran Mental Health Oct 1, 2023 - May 1, 2025
The grant will be used to fund an evaluation, led by Napier University (Centre for Military Research) which will provide an evidence base report for Bravehound.

The role of gender in virtual influencer prosocial marketing Aug 1, 2023 - Nov 1, 2024
Shared demographic characteristics between influencers and followers such as gender can lead to favourable outcomes (Leung et al., 2022). Indeed, research suggests women perceive themselves to be more similar to a female influencer and is shown to po... Read More about The role of gender in virtual influencer prosocial marketing.