Prof Nathalia Tjandra's Outputs (3)

Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration (2019)
Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019). Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813

This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most important beer markets during the coming years. Colombian consumers are pr... Read More about Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration.

Co-creating with intermediaries: Understanding their power and interest (2019)
Journal Article
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2019). Co-creating with intermediaries: Understanding their power and interest. Journal of Business to Business Marketing, 36(3-4), 319-339. https://doi.org/10.1080/1051712X.2019.1611086

Purpose: This paper aims to explore the power and interest of independent intermediaries in co-creation activities. More specifically, the study investigates the role of independent financial advisers (IFAs) in co-creation activities and identifies h... Read More about Co-creating with intermediaries: Understanding their power and interest.

Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics (2019)
Journal Article
Egdell, V., Fuertes, V., Tjandra, N. C., & Chen, T. (2019). Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics. Journal of Aging and Social Policy, 31(5), 445-466. https://doi.org/10.1080/08959420.2018.1563472

Many governments are seeking to encourage the extension of working lives to counteract potential labor market shortages that might result from population aging. Nevertheless, research shows that older workers continue to face a range of barriers to t... Read More about Employer Policy and Practice Toward Older Workers in Hong Kong: The Role of Shifting Intergenerational Dynamics.