Prof Paul Barron's Projects (2)

Senior Visitors to Visitor Attractions Nov 1, 2017 - Feb 28, 2018
This project aims to develop a new and innovative structured visit programme focused on the needs and wants of this increasingly significant older population group. Specifically aimed at the over 75 year old group, this project will evaluate existing... Read More about Senior Visitors to Visitor Attractions.

Generational changes in consumer behaviour Jan 1, 2011 - Jun 5, 2014
Conduct a large longitudinal study of generational changes in consumer behaviour and the consequent impact on future tourist decision making