Prof Paul Barron p.Barron@napier.ac.uk
Professor
Generational changes in consumer behaviour
People Involved
Prof Anna Leask A.Leask@napier.ac.uk
Professor
Project Description
Conduct a large longitudinal study of generational changes in consumer behaviour and the consequent impact on future tourist decision making
| Status | Project Complete |
|---|---|
| Funder(s) | ENU Development Trust |
| Value | £29,883.00 |
| Project Dates | Jan 1, 2011 - Jun 5, 2014 |
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