Generational changes in consumer behaviour

People Involved

Prof Paul Barron p.Barron@napier.ac.uk
Professor

Prof Anna Leask A.Leask@napier.ac.uk
Professor

Conduct a large longitudinal study of generational changes in consumer behaviour and the consequent impact on future tourist decision making

Study Tour, Florida, USA - Carnegie Trust Jan 10, 2013 - Aug 31, 2013
An investigation into the engagement and management of age-diverse employees in the tourism sector.

Senior Visitors to Visitor Attractions Nov 1, 2017 - Feb 28, 2018
This project aims to develop a new and innovative structured visit programme focused on the needs and wants of this increasingly significant older population group. Specifically aimed at the over 75 year old group, this project will evaluate existing... Read More about Senior Visitors to Visitor Attractions.

Staycations, localisation, community and place-making: Edinburgh as a destination in tourism recovery Jun 15, 2023 - Jul 31, 2024
The Covid-19 pandemic devastated Edinburgh’s tourism sector. This research project examines how the city can reimagine the long-term sustainable role of tourism in post-pandemic times. It considers how Edinburgh’s tourism sector can sustainably adapt... Read More about Staycations, localisation, community and place-making: Edinburgh as a destination in tourism recovery.