Prof Paul Barron's Outputs (2)

Engaging the multi-generational workforce in tourism and hospitality (2014)
Journal Article
Barron, P., Leask, A., & Fyall, A. (2014). Engaging the multi-generational workforce in tourism and hospitality. Tourism Review, 69(4), 245-263. https://doi.org/10.1108/TR-04-2014-0017

Purpose – The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enabling the more effective management of an increasingly multi-generational work... Read More about Engaging the multi-generational workforce in tourism and hospitality.

Engaging with new consumer markets – Museum Events and Generation Y (2014)
Presentation / Conference Contribution
Leask, A., & Barron, P. (2014). Engaging with new consumer markets – Museum Events and Generation Y. In Proceedings of the International Conference Marketing Trends 2014

No abstract available