Outputs (3)

Engaging the multi-generational workforce in tourism and hospitality (2014)
Journal Article
Barron, P., Leask, A., & Fyall, A. (2014). Engaging the multi-generational workforce in tourism and hospitality. Tourism Review, 69(4), 245-263. https://doi.org/10.1108/TR-04-2014-0017

Purpose – The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enabling the more effective management of an increasingly multi-generational work... Read More about Engaging the multi-generational workforce in tourism and hospitality.

Exploring film induced tourism implications on onsite heritage interpretation at heritage visitor attractions (2014)
Presentation / Conference Contribution
Bakiewicz, J., & Leask, A. (2014). Exploring film induced tourism implications on onsite heritage interpretation at heritage visitor attractions. In M. Kozak, & N. Kozak (Eds.), 7th World Conference for Graduate Research in Tourism Hospitality and Leisure

Intorduction The previous research in the area of film induced tourism, although widely acknowledged, was not concerned with built heritage sites which have inherent restrictions and specific audiences and are more challenging in terms of their mana... Read More about Exploring film induced tourism implications on onsite heritage interpretation at heritage visitor attractions.

Engaging with new consumer markets – Museum Events and Generation Y (2014)
Presentation / Conference Contribution
Leask, A., & Barron, P. (2014). Engaging with new consumer markets – Museum Events and Generation Y. In Proceedings of the International Conference Marketing Trends 2014

No abstract available