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Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism (2022)
Journal Article
Holder, A., Walters, G., Ruhanen, L., & Mkono, M. (in press). Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism. Journal of Vacation Marketing, https://doi.org/10.1177/13567667221124343

Empirical studies of tourist socio-cultural aversions and their influence on tourist consumption are limited. A socio-cultural aversion describes the avoidance associated with an ingrained dislike for, and distancing from something representative of... Read More about Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism.

Tourist socio-cultural aversions: A holistic conceptual framework (2021)
Journal Article
Holder, A., Ruhanen, L., Mkono, M., & Walters, G. (2021). Tourist socio-cultural aversions: A holistic conceptual framework. Journal of Hospitality and Tourism Management, 49, 439-450. https://doi.org/10.1016/j.jhtm.2021.09.025

Socio-cultural sensitivities such as xenophobia, racism, and other forms of prejudice impact demand for tourism products and experiences. Existing studies on these phenomena have tended to be framed through singular or binary lenses, and a holistic e... Read More about Tourist socio-cultural aversions: A holistic conceptual framework.

The future of animals in tourism recreation: Social media as spaces of collective moral reflexivity (2018)
Journal Article
Mkono, M., & Holder, A. (2019). The future of animals in tourism recreation: Social media as spaces of collective moral reflexivity. Tourism Management Perspectives, 29, 1-8. https://doi.org/10.1016/j.tmp.2018.10.002

Over the last few years, a number of high profile incidents involving animals in tourism recreation contexts have sparked heated animal welfare debate on a global scale, giving rise to ethical movements mediated by various online platforms. This stud... Read More about The future of animals in tourism recreation: Social media as spaces of collective moral reflexivity.

Exploring the market appeal of Indigenous tourism: A netnographic perspective (2018)
Journal Article
Holder, A., & Ruhanen, L. (2019). Exploring the market appeal of Indigenous tourism: A netnographic perspective. Journal of Vacation Marketing, 25(2), 149-161. https://doi.org/10.1177/1356766717750423

Indigenous tourism in Australia continues to decline in spite of the global marketing efforts of the country’s national tourism organization. One suggestion is that social desirability bias in previous visitor demand studies has been masking the unde... Read More about Exploring the market appeal of Indigenous tourism: A netnographic perspective.

Perceptions of the Trinidad carnival experience from international travel bloggers (2017)
Book Chapter
Holder, A., & Scott, N. (2017). Perceptions of the Trinidad carnival experience from international travel bloggers. In N. Scott, J. Gao, & J. Ma (Eds.), Visitor experience design (248-260). CAB International Publishing. https://doi.org/10.1079/9781786391896.0248

This chapter presents a case study of the Trinidad and Tobago carnival experience and focuses on international travel bloggers' perceptions of the carnival. This study epitomizes a wide array of sensory and affective dimensions of the carnival experi... Read More about Perceptions of the Trinidad carnival experience from international travel bloggers.

Identifying the relative importance of culture in Indigenous tourism experiences: netnographic evidence from Australia (2017)
Journal Article
Holder, A., & Ruhanen, L. (2017). Identifying the relative importance of culture in Indigenous tourism experiences: netnographic evidence from Australia. Tourism Recreation Research, 42(3), 316-326. https://doi.org/10.1080/02508281.2017.1316443

Previous studies exploring demand for Indigenous tourism have addressed a variety of aspects including market segmentation and clustering, as well as motivations, interest and visitor satisfaction with Indigenous tourism experiences. Less researched... Read More about Identifying the relative importance of culture in Indigenous tourism experiences: netnographic evidence from Australia.