All Outputs (8)

Over and over: consumer engagement and turning sports tourists into fans (2017)
Presentation / Conference Contribution
Cordina, R., Gannon, M. J., & Croall, R. (2017, December). Over and over: consumer engagement and turning sports tourists into fans. Paper presented at Academy of Marketing: Tourism Marketing Special Interest Group (SIG)

Travel to consume sport is an increasingly popular and prevalent leisure pursuit (Fourie & Santana-Gallego, 2011; Fredline, 2005). From those who follow Formula 1 across the globe (Henderson et al., 2010), to Tennis’ most ardent fans (Fredline, 2005)... Read More about Over and over: consumer engagement and turning sports tourists into fans.

Activating the diaspora: engagement and satisfaction amongst philanthropic transient volunteer tourists (2017)
Presentation / Conference Contribution
Thompson, J., Gannon, M. J., Curran, R., & Taheri, B. (2017, December). Activating the diaspora: engagement and satisfaction amongst philanthropic transient volunteer tourists. Paper presented at Academy of Marketing: Tourism Marketing Special Interest G

This study develops understanding of diasporic volunteers who travel for the purpose of fundraising and other supporting roles (excluding service delivery), and seek to contribute positively to social welfare in their homeland. Such volunteers are de... Read More about Activating the diaspora: engagement and satisfaction amongst philanthropic transient volunteer tourists.

Factors resulting in traveler disaffection and misbehavior: a study of airports' physical and social environment (2017)
Presentation / Conference Contribution
Ali, F., Gannon, M. J., & Taheri, B. (2017, November). Factors resulting in traveler disaffection and misbehavior: a study of airports' physical and social environment. Paper presented at 4th World Research Summit for Tourism and Hospitality : Innovation,

Airports play a significant role in globalization, connecting cities and countries. According to Clarkson (2015), the 20 busiest airports in the world moved more than 700 million passengers in year 2014. By 2020, it’s estimated that aviation will con... Read More about Factors resulting in traveler disaffection and misbehavior: a study of airports' physical and social environment.

Negotiation, bargaining, and discounts: generating WoM and local tourism development at the Tabriz bazaar, Iran (2017)
Journal Article
Thompson, J., Baxter, I. W. F., Curran, R., Gannon, M. J., Lochrie, S., Taheri, B., & Yalinay, O. (2018). Negotiation, bargaining, and discounts: generating WoM and local tourism development at the Tabriz bazaar, Iran. Current Issues in Tourism, 21(11), 1

This paper examines the effects of negotiation intention, bargaining propensity, and discount satisfaction on word-of-mouth (WoM) behaviours for tourists visiting Tabriz bazaar, Iran. Data from 615-survey respondents highlight that tourists are motiv... Read More about Negotiation, bargaining, and discounts: generating WoM and local tourism development at the Tabriz bazaar, Iran.

Marketing discourse and semiotics (2017)
Book Chapter
Taheri, B., & Gannon, M. (2017). Marketing discourse and semiotics. In G. Bell, & B. Taheri (Eds.), Marketing Communications, (39-56). Oxford, UK: Goodfellow

In everyday life we are regularly exposed to, and interact with, many different forms of advertising. For example, through television and radio commercials, billboards, direct (or junk) mail, and carefully staged large-scale public relations exercise... Read More about Marketing discourse and semiotics.

Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance? (2017)
Presentation / Conference Contribution
Cordina, R., Taheri, B., Bititci, U., Gannon, M., & McFarlane, J. (2017, September). Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?. Paper presented at 7th Advances in Tour

[Abstract unavailable]

Market focused learning and entrepreneurial orientation: improving performance measurement in a travel agency context (2017)
Presentation / Conference Contribution
Cordina, R., Taheri, B., Umit, B., & Gannon, M. (2017, August). Market focused learning and entrepreneurial orientation: improving performance measurement in a travel agency context. Paper presented at British Accounting and Finance Association Scottish A

No abstract available.

Travelling for Umrah: destination attributes, destination image, and post-travel intentions (2017)
Journal Article
Gannon, M. J., Baxter, I. W. F., Collinson, E., Curran, R., Farrington, T., Glasgow, S., …Yalinay, O. (2017). Travelling for Umrah: destination attributes, destination image, and post-travel intentions. Service Industries Journal, 37(7-8), 448-465. http

This paper examines the links between cosmopolitanism, self-identity, and a desire for social interaction on perceived destination image and behavioural intentions. A model was tested using a sample of 538 Iranian visitors to Mecca for the purpose of... Read More about Travelling for Umrah: destination attributes, destination image, and post-travel intentions.