Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?

Cordina, Renzo; Taheri, Babak; Bititci, Umit; Gannon, Martin; McFarlane, Julie

Abstract

[Abstract unavailable]

Citation

Cordina, R., Taheri, B., Bititci, U., Gannon, M., & McFarlane, J. (2017, September). Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?. Paper presented at 7th Advances in Tourism Marketing (ATMC) Conference,, Casablanca, Morocco

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: 7th Advances in Tourism Marketing (ATMC) Conference,
• Start Date: Sep 6, 2017
• End Date: Sep 9, 2017
• Publication Date: Sep 7, 2017
• Deposit Date: Jan 17, 2019
• Keywords: entrepreneurial orientation, Performance measurement, market-focused learning, travel agencies, marketing
• Public URL: http://researchrepository.napier.ac.uk/Output/1496510
• Publisher URL: http://atmcconferences.com/