Market focused learning and entrepreneurial orientation: improving performance measurement in a travel agency context

Cordina, Renzo; Taheri, Babak; Umit, Bititci; Gannon, Martin

Abstract

No abstract available.

Citation

Cordina, R., Taheri, B., Umit, B., & Gannon, M. (2017, August). Market focused learning and entrepreneurial orientation: improving performance measurement in a travel agency context. Paper presented at British Accounting and Finance Association Scottish Area Group Annual Conference 2017, Dundee, Scotland

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: British Accounting and Finance Association Scottish Area Group Annual Conference 2017
• Start Date: Aug 24, 2017
• End Date: Aug 24, 2017
• Publication Date: Aug 24, 2017
• Deposit Date: Jan 17, 2019
• Pages: 1--8
• Keywords: performance measurement, travel agency, tourism industry, intangible services, accounting approaches, financial performance measures, non-financial performance measures
• Public URL: http://researchrepository.napier.ac.uk/Output/1496520
• Publisher URL: http://www.bafa.ac.uk/subgroups/regional/scottish/events/upcoming-events/bafa-scottish-area-group-annual-conference.html