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Travelling for Umrah: destination attributes, destination image, and post-travel intentions

Gannon, Martin Joseph; Baxter, Ian W. F.; Collinson, Elaine; Curran, Ross; Farrington, Thomas; Glasgow, Steven; Godsman, Elliot M.; Gori, Keith; Jack, Gordon R. A.; Lochrie, Sean; Maxwell-Stuart, Rebecca; MacLaren, Andrew Craig; MacIntosh, Robert; O'Gorman, Kevin; Ottaway, Luke; Perez-Vega, Rodrigo; Taheri, Babak; Thompson, Jamie; Yalinay, Ozge


Martin Joseph Gannon

Ian W. F. Baxter

Elaine Collinson

Ross Curran

Thomas Farrington

Steven Glasgow

Elliot M. Godsman

Keith Gori

Gordon R. A. Jack

Sean Lochrie

Rebecca Maxwell-Stuart

Andrew Craig MacLaren

Robert MacIntosh

Kevin O'Gorman

Luke Ottaway

Rodrigo Perez-Vega

Babak Taheri

Ozge Yalinay


This paper examines the links between cosmopolitanism, self-identity, and a desire for social interaction on perceived destination image and behavioural intentions. A model was tested using a sample of 538 Iranian visitors to Mecca for the purpose of Umrah. The result from the structural model suggests that destination attributes influence perceived destination image. Further, such tourists are likely to revisit or recommend Islamic destinations if their experience matches their perceived image of the destination. This implies that, while the religious characteristics of the destination remain important, destination managers cannot disregard the tangential, non-religious attributes of a destination which are crucial in order to satisfy more conventional tourist desires. As such, this study suggests that those managing religious travel destinations should endeavour to foster a welcoming image, where experience, interaction, and tolerance are at the forefront of the destination's offering.

Journal Article Type Article
Acceptance Date May 17, 2017
Online Publication Date May 31, 2017
Publication Date Jun 11, 2017
Deposit Date Jan 17, 2019
Publicly Available Date Jan 18, 2019
Journal The Service Industries Journal
Print ISSN 0264-2069
Electronic ISSN 1743-9507
Publisher Routledge
Peer Reviewed Peer Reviewed
Volume 37
Issue 7-8
Pages 448-465
Keywords cosmopolitanism, behavioural intention, self-identity, social interaction, perceived destination image
Public URL
Contract Date Jan 18, 2019


Travelling for Umrah: destination attributes, destination image, and post-travel intentions (143 Kb)

Copyright Statement
This is an Accepted Manuscript of an article published by Taylor & Francis inService Industries Journal on 31 May 2017, available online:

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