All Outputs (4)

Personalised TV ads are the future – but is it time to panic? (2015)
Newspaper / Magazine
Blake, J. (2015). Personalised TV ads are the future – but is it time to panic?

TV Advertising is evolving quickly. This article examines how the popularity of viewing content on mobile platforms is changing the way we advertise. VOD and OTT media services have meant that advertisers can now automate and personalise their TV a... Read More about Personalised TV ads are the future – but is it time to panic?.

Mobile Platforms and monetising the Second Screen. (2015)
Preprint / Working Paper
Blake, J. Mobile Platforms and monetising the Second Screen

Discussion paper commissioned by the RSE for its official working group on BBC Charter Renewal. The paper sought to investigate evolving mobile digital platforms and audience habits. Beyond this the research was intended to highlight areas where th... Read More about Mobile Platforms and monetising the Second Screen..

What was missing from the relaunch of Medium? (2015)
Newspaper / Magazine
Blake, J. (2015). What was missing from the relaunch of Medium?

A commissioned article for the Conversation website on the innovative publishing platform Medium and a comparison with other established social media sites.

Little reason to smile as Iannucci lays bare the tension between BBC and Tories. (2015)
Newspaper / Magazine
Blake, J. (2015). Little reason to smile as Iannucci lays bare the tension between BBC and Tories

Studying the impact of Armando Iannucci's McTaggart Lecture on the debate over the future of public service broadcasting in the UK.