Mobile Platforms and monetising the Second Screen.

Blake, James

Abstract

Discussion paper commissioned by the RSE for its official working group on BBC Charter Renewal. The paper sought to investigate evolving mobile digital platforms and audience habits. Beyond this the research was intended to highlight areas where the BBC might develop a more commercial strategy in the new charter period. The paper fed into the discussions around the RSE response to the government consultation on BBC Charter renewal.
The paper is significant to measure the impact of research around interactive Second Screen activity in the media landscape.

Citation

Blake, J. Mobile Platforms and monetising the Second Screen

• Deposit Date: Jun 1, 2016
• Peer Reviewed: Not Peer Reviewed
• Keywords: Mobile platforms; smart phones; internet; television; broadcasting; digital TV
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/10299