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Mobile Platforms and monetising the Second Screen.

Blake, James

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Abstract

Discussion paper commissioned by the RSE for its official working group on BBC Charter Renewal. The paper sought to investigate evolving mobile digital platforms and audience habits. Beyond this the research was intended to highlight areas where the BBC might develop a more commercial strategy in the new charter period. The paper fed into the discussions around the RSE response to the government consultation on BBC Charter renewal.
The paper is significant to measure the impact of research around interactive Second Screen activity in the media landscape.

Citation

Blake, J. Mobile Platforms and monetising the Second Screen

Working Paper Type Working Paper
Deposit Date Jun 1, 2016
Peer Reviewed Not Peer Reviewed
Keywords Mobile platforms; smart phones; internet; television; broadcasting; digital TV;
Public URL http://researchrepository.napier.ac.uk/id/eprint/10299

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Monetising the second screen.docx (499 Kb)
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