Identifying Best Practice in National Tourism Organisations: Towards Stakeholder Relationship Management
(2012)
Presentation / Conference Contribution
Wight, C. (2012, May). Identifying Best Practice in National Tourism Organisations: Towards Stakeholder Relationship Management. Presented at 2nd Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, Corfu, Greece
The UK Leisure and Tourism sector is uniquely fragmented at government and industry level and comprises of a wide and diverse range of products and services. Tourist boards and strategic authorities are important for the thousands of small enterprise... Read More about Identifying Best Practice in National Tourism Organisations: Towards Stakeholder Relationship Management.