Identifying Best Practice in National Tourism Organisations: Towards Stakeholder Relationship Management

Wight, Craig

Abstract

The UK Leisure and Tourism sector is uniquely fragmented at government and industry level and comprises of a wide and diverse range of products and services. Tourist boards and strategic authorities are important for the thousands of small enterprises that provide accommodation, food, attractions, events, activities and travel services to tourists in Britain. These organizations provide a focal point for marketing to incoming visitors and a voice on industry issues. This paper presents a qualitative, exploratory analysis of the remit, positioning and funding of six National Tourism Organizations (NTOs) in terms of the role each plays in advising government on tourism policy issues and supporting the tourism industry. Included is some exploration of how governments and their departments consult and communicate with the various sectors within the tourism industry. The paper explores how this role is fulfilled and how the tourism industry organizes itself in order to lobby government to the benefit of the industry

Citation

Wight, C. (2012, May). Identifying Best Practice in National Tourism Organisations: Towards Stakeholder Relationship Management. Presented at 2nd Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, Corfu, Greece

• Presentation Conference Type: Conference Abstract
• Conference Name: 2nd Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference
• Start Date: May 31, 2012
• End Date: Jun 3, 2012
• Publication Date: 2012
• Deposit Date: Jan 9, 2025
• Peer Reviewed: Peer Reviewed
• Book Title: 2nd AHTMM Conference Proceedings
• ISBN: 9789602871393
• Keywords: National Tourism Organizations (NTOs); Relationship Management; Tourism Infrastructure; Best Practice
• Publisher URL: https://www.hotelsimulation.com/ahtmm/2012/PDF/2ndahtmmc_submission_13.pdf