The Integration of AI With IoT for Personalized In-Store Experiences in the Experience Economy
(2025)
Book Chapter
Yadav, R., Huzooree, G., & Yadav, M. (2025). The Integration of AI With IoT for Personalized In-Store Experiences in the Experience Economy. In R. Dulloo, A. Kurian, M. Bolesnikov, I. Struweg, & K. Mathiyazhagan (Eds.), Leveraging AI-Powered Marketing in the Experience-Driven Economy (259-278). IGI Global. https://doi.org/10.4018/979-8-3693-9561-5.ch009
This chapter explores the integration of Artificial Intelligence (AI) and the Internet of Things (IoT) in retail, collectively referred to as AIoT, and its transformative impact on in-store customer experiences. By combining AI's ability to personali... Read More about The Integration of AI With IoT for Personalized In-Store Experiences in the Experience Economy.