Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe
(2014)
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwa, N. (2014). Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals (36-50). (1). Routledge
Introduction: a tipping point The power of festivals and events is multifarious. As both historic artefacts and barometers of current beliefs, opinions and the state of society, events and festivals can be inordinately useful tools. Festivals have al... Read More about Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe.