Winning through specialization: The role of the business model in value creation

Neves Da Rocha, Fabio; Silva e Meirelles, Dimaria

Abstract

The chapter presents a case study on a recent venture in the enterprise system market in Brazil, reporting on the company from its discovery phase through its development into a successful consulting company. The objective of the study is to identify the company’s business model and determine how this model relates to business performance. The chapter contributes to the literature on business models by providing foundational information that both contributes to practitioners’ understanding of technology-based benefit generation and opens an avenue for further research on business models in the software industry.

Citation

Neves Da Rocha, F., & Silva e Meirelles, D. (2014). Winning through specialization: The role of the business model in value creation. In Latin America’s emergence in global services: A new driver of structural change in the region? (215-231). United Nations

• Online Publication Date: Jul 1, 2014
• Publication Date: Oct 1, 2014
• Deposit Date: Dec 20, 2024
• Peer Reviewed: Peer Reviewed
• Pages: 215-231
• Book Title: Latin America’s emergence in global services: A new driver of structural change in the region?
• Chapter Number: 9
• ISBN: 978-92-1-121844-2
• Public URL: http://researchrepository.napier.ac.uk/Output/4014257
• Publisher URL: https://repositorio.cepal.org/server/api/core/bitstreams/4c04a5eb-cbde-444a-8080-5be4cf4c8ee9/content