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All Outputs (141)

Marketing von Solutions: Innovative Ansätze und Best Practices (2010)
Book
Woisetschläger, D., Michaelis, M., Evanschitzky, H., Eiting, A., & Backhaus, C. (Eds.). (2010). Marketing von Solutions: Innovative Ansätze und Best Practices. Wiesbaden, Germany: Gabler. https://doi.org/10.1007/978-3-8349-6302-4

Heute verlangen Kunden mehr denn je nicht in erster Linie Produkte, sondern Lösungen. Entsprechend versuchen immer mehr Unternehmen, sich als Lösungsanbieter bzw. „Solution Seller“ zu positionieren. Dabei bietet das Solution Selling insbesondere für... Read More about Marketing von Solutions: Innovative Ansätze und Best Practices.

International Business. (2009)
Book
(2008). S. Robertson (Ed.), International Business. Pearson Custom Publishing

Customised textbook developed for Masters Level module.

International Perspectives of Festivals and Events. (2009)
Book
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, A. (Eds.). (2009). International Perspectives of Festivals and Events. Oxford: Elsevier

In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

Commercial Homes in Tourism: An International Perspective (2009)
Book
Lynch, P., McIntosh, A. J., & Tucker, H. (Eds.). (2009). Commercial Homes in Tourism: An International Perspective. London: Routledge. https://doi.org/10.4324/9780203880319

This volume is the first to examine the commercial home from an international perspective, paying attention to the frequently occurring but often neglected forms of commercial accommodation including farmstays, historic houses, and self-catering acco... Read More about Commercial Homes in Tourism: An International Perspective.