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All Outputs (7)

Generating AI Alternatives: collaborating and creating intersections (2024)
Presentation / Conference Contribution
Drumm, L., Beetham, H., Cronin, C., & McIlwhan, R. (2024, May). Generating AI Alternatives: collaborating and creating intersections. Presented at Fourteenth International Conference on Networked Learning, University of Malta, Valetta, Malta

May 2024 finds us eighteen months on since the release into the wild of unregulated generative AI models and their chatbot front-ends. While Higher Education (HE) has been playing catch-up in terms of policy and regulation (e.g. Russell Group 2023, C... Read More about Generating AI Alternatives: collaborating and creating intersections.

The Non-Identity Problem: thought experiments in the ethics of designing for future people (2024)
Presentation / Conference Contribution
Buwert, P., & Sinclair, M. (2024, June). The Non-Identity Problem: thought experiments in the ethics of designing for future people. Presented at DRS 2024 Boston: Resistance, Recovery, Reflection, Reimagination, Boston, MA, US

The Non-Identity Problem (NIP) is a philosophical puzzle which challenges our intuitive assumptions and reasoning around the question of our moral obligations towards 'future people'. This paper explores the significance of the NIP for design, an act... Read More about The Non-Identity Problem: thought experiments in the ethics of designing for future people.

The Lions’ Gate Permaculture Garden (2024)
Newspaper / Magazine
Egan, C. (2024). The Lions’ Gate Permaculture Garden. [Magazine Article]

Callum Egan explains how his academic community transformed The Lions’ Gate at Napier University, Edinburgh, into a series of permaculture gardens to create a healthier, nature-focused form of educational workplace

Can a brand be conscientious? A study of consumer perceptions (2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh

Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion (2023)
Presentation / Conference Contribution
Tjandra, N., Cheung, M., Backhaus, C., & Lee, Z. (2024, April). Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion. Presented at 17th Global Brand Conference, Edinburgh

This study is based on Vredenburg et al. (2020)’s typology of brand activism to propose that authentic brand activism can be directly and indirectly explain for consumer’s responses through emotional brand attachment and brand passion. Moreover, empa... Read More about Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion.