Exploring the Customer Trust Building Strategies used by Fintech Firms
(2023)
Journal Article
Gesing Kalinowska, A., Khaleel, F., Avdukic, A., & Harte, P. (2023). Exploring the Customer Trust Building Strategies used by Fintech Firms. Journal of business and economics, 15(2),
The Fintech industry remains broadly un-regulated compared to their banking counterparts; however, Fintech firms are aware that customer trust plays a vital role in defining success and failure within this industry. In this paper, we discuss the meas... Read More about Exploring the Customer Trust Building Strategies used by Fintech Firms.