Navigating authenticity: A study on brand activism’s influence on consumer responses and role of emotional brand attachment and brand passion
(2023)
Presentation / Conference Contribution
Tjandra, N., Cheung, M., Backhaus, C., & Lee, Z. (2024, April). Navigating authenticity: A study on brand activism’s influence on consumer responses and role of emotional brand attachment and brand passion. Presented at 17th Global Brand Conference, Edi
All Outputs (4)
Do green innovations make a difference for the better? A consumer-based perspective (2023)
Presentation / Conference Contribution
Seegebarth, B., Backhaus, C., & Tjandra, N. (2024, April). Do green innovations make a difference for the better? A consumer-based perspective. Presented at 17th Global Brand Conference, Edinburgh
Can a brand be conscientious? A study of consumer perceptions (2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh
CIE Report: Bridging the gap (2023)
Report
Buchmann, A., Backhaus, C., Anderman, M., Plant O'Toole, E., Weaver, M., Neye, C., & Florida-James, G. (2023). CIE Report: Bridging the gap. Cycling Industries Europe