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All Outputs (163)

Myth, Rhetoric and Human Tragedy in Lithuanian Museums and Sites of Memory (2013)
Journal Article
Wight, C. (2013). Myth, Rhetoric and Human Tragedy in Lithuanian Museums and Sites of Memory. Acta Turistica, 25(2), 191-209

Mit se može smatrati prihvaćenom manifestacijom,,istine" koja je legitimizirana u popularnoj kulturi kroz filmove, knjige, televiziju, turizam te posjete muzejima i memorijalnim središtima.,,Mit" je u tom kontekstu korpus znanja koje konstruira speci... Read More about Myth, Rhetoric and Human Tragedy in Lithuanian Museums and Sites of Memory.

Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes (2013)
Journal Article
Dada, O., & Watson, A. (2013). Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes. European Journal of Marketing, 47(5/6), 790-812. https://doi.org/10.1108/03090561311306877

Purpose The purpose of this paper is to understand the franchisor's perception of the role of entrepreneurial strategic orientation (EO) – innovative, risk‐taking, and proactive actions – within the special case of franchised firms, given the opposi... Read More about Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes.

Value Creation for Luxury Brands through Brand Extensions: An Investigation of Forward and Reciprocal Effects (2013)
Journal Article
Albrecht, C., Backhaus, C., Gurzki, H., & Woisetschläger, D. M. (2013). Value Creation for Luxury Brands through Brand Extensions: An Investigation of Forward and Reciprocal Effects. Marketing ZFP, 35(2), 91-103. https://doi.org/10.15358/0344-1369_2013_2

Luxury brands such as Louis Vuitton, Gucci, or Chanel regularly expand beyond their core business and nowadays offer a wide range of products including accessories, perfumes, watches or jewelry, and even services. The use of brand extensions has beco... Read More about Value Creation for Luxury Brands through Brand Extensions: An Investigation of Forward and Reciprocal Effects.

Management in Social Care: A Cause for Concern or an Adapting Professional Identity? (2013)
Presentation / Conference Contribution
Stewart-Steele, R., & Hallier, J. (2013). Management in Social Care: A Cause for Concern or an Adapting Professional Identity?. In BAM2013 Conference Proceedings

In this paper our aim is to provide an understanding of the changes that have affected managers in social care in the UK over the last 30 years by exploring from both a professional and political perspective how these changes have impacted upon manag... Read More about Management in Social Care: A Cause for Concern or an Adapting Professional Identity?.

A critical ethnography of 'Westerners' teaching English in China: Shanghaied in Shanghai (2013)
Book
Stanley, P. (2013). A critical ethnography of 'Westerners' teaching English in China: Shanghaied in Shanghai. London: Routledge

Tens of thousands of Western ‘teachers’, many of whom would not be considered teachers elsewhere, are employed to teach English in public and private education in China. Little has previously been known, except anecdotally, about their experiences, a... Read More about A critical ethnography of 'Westerners' teaching English in China: Shanghaied in Shanghai.

Lessons from China: Understanding what Chinese students want (2013)
Journal Article
Stanley, P. (2013). Lessons from China: Understanding what Chinese students want. English Australia Journal : the Australian Journal of English Language Teaching, 28(2), 38-52

Students from the People's Republic of China are the single largest cohort of international students in Australia, and although attempts have been made to understand their needs and desires in situ, few scholars have considered the recently reformed... Read More about Lessons from China: Understanding what Chinese students want.

Negotiating communication and building relation across cultures (2013)
Journal Article
Victoria, M. (2013). Negotiating communication and building relation across cultures. CMU Journal of Science, 17, 19-33

There have been a number of studies that explores how people from different cultural and linguistic backgrounds communicate. However, many of these investigations tend to focus on socio-pragmatic failures, communication breakdowns, and the negative c... Read More about Negotiating communication and building relation across cultures.

International Students' First Encounters with Exams in the UK: Superficially Similar But Deeply Different (2013)
Journal Article
Pilcher, N., Smith, K., & Riley, J. (2013). International Students' First Encounters with Exams in the UK: Superficially Similar But Deeply Different. International Journal of Teaching and Learning in Higher Education, 2013(1), 1-13

Although end of course exams remain a key mode of assessment in higher education, little research has focused on international students' experiences of exams. There seems to be a tacit assumption in most literature that exam preparation and strategie... Read More about International Students' First Encounters with Exams in the UK: Superficially Similar But Deeply Different.

The use of Manager Self-Service (MSS) HR portals in MNCs: the influence of attitudinal, normative, behavioural and national cultural factors (2013)
Journal Article
Garavan, T. N., & O'Brien, F. (2013). The use of Manager Self-Service (MSS) HR portals in MNCs: the influence of attitudinal, normative, behavioural and national cultural factors. European Journal of International Management, 7(4), 393. https://doi.org/10

This study investigates the use of a mandatory MSS HR portal by managers in an MNC, based on self-report data (N = 499) on attitudes and behaviour and archival data on actual usage. Data on usage was extracted four months following the implementatio... Read More about The use of Manager Self-Service (MSS) HR portals in MNCs: the influence of attitudinal, normative, behavioural and national cultural factors.

Social layers of customer-to-customer value co-creation (2013)
Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2013). Social layers of customer-to-customer value co-creation. Journal of Service Management, 24(5), 553-566. https://doi.org/10.1108/JOSM-04-2013-0092

Purpose – Approached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers' social sphere. Focusing on socially dense co... Read More about Social layers of customer-to-customer value co-creation.

The marketing Impact of the principles of renamingwithin a Higher Education service organization. (2013)
Presentation / Conference Contribution
Williams, J., Williams, H. A., & Omar, M. (2013). The marketing Impact of the principles of renamingwithin a Higher Education service organization.

Three Higher Education Institutions that underwent renaming are used to define and discuss: radical renaming, brand soul, Brand Flux™ and the eight principles of renaming in service organizations. A process model that depicts renaming decision-making... Read More about The marketing Impact of the principles of renamingwithin a Higher Education service organization..

Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. (2013)
Journal Article
Williams, J., & Omar, M. (2013). Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. Transnational Marketing Journal, 1, 59-71

Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of Value Flame at the Base of the Pyramid - VFBOP (Wil-liams, et al., 2011).... Read More about Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods..

Applying Brand Management to Higher Education through the use of the Brand Flux Model™ - The Case of Arcadia University. (2013)
Presentation / Conference Contribution
Williams, J., & Omar, M. (2013). Applying Brand Management to Higher Education through the use of the Brand Flux Model™ - The Case of Arcadia University.

This study acknowledges the need for brand management at an HEI in order to address an increasingly competitive reality. As an understudied area, this primary research case provides a model to assist in understanding the role of branding as a growth... Read More about Applying Brand Management to Higher Education through the use of the Brand Flux Model™ - The Case of Arcadia University..

Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands. (2013)
Presentation / Conference Contribution
Tjandra, N. C., Osei, C., Ensor, J., & Omar, M. (2013). Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands.

The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards international fashion brands. With approximately 1.38 billion Generation Ys... Read More about Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands..

Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. (2013)
Journal Article
Tjandra, N. C., Omar, M., Williams, J., & Ensor, J. (2013). Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1, 75-92

With approximately 1.38 billion, Generation Y are currently in the job market or about to enter the job market, they are increasingly taking over the spending power of the previous generation, the Baby Boomers. The purpose of this qualitative stud... Read More about Runway logic: "Y" generation Y prefer fashion brand over country-of-origin..

Branding Africa: the way forward. (2013)
Presentation / Conference Contribution
Ossei, C., Tjandra, N. C., Omar, M., & Ensor, J. (2013). Branding Africa: the way forward.

Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both foreign and domestic investment. Design/Methodology/Approach – A detailed revie... Read More about Branding Africa: the way forward..

Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers. (2013)
Presentation / Conference Contribution
Omar, M., Tjandra, N. C., & Ensor, J. (2013). Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers.

The global ageing population is well reported within the media and academia (Szmigin & Carrigan, 2001). An ageing population will bring challenges with ramifications on society, impacting on social and health services through a reduction on mobility... Read More about Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers..