Parasocial Relationships in CGI Influencer Marketing
(2022)
Presentation / Conference Contribution
Thompson, J. (2022, July). Parasocial Relationships in CGI Influencer Marketing. Presented at 2022 Academy of Marketing Conference, University of Huddersfield
Computer Generated Image (CGI) influencers have received no academic attention to-date. These influencers are developed by third parties such as Brud.fyi who generate the images of robotic-influencers in a variety of contextual situations. CGI influe... Read More about Parasocial Relationships in CGI Influencer Marketing.