In existing tourism literature, there is a lack of understanding of the public values on the basis of which tourism is understood and the tourism public sphere is constructed. Using the City of Edinburgh’s Council short-term let control area proposal as a case study, and by applying the public value framework as a lens of analysis, we explore the conceptions of value within the tourism public sphere among different publics. By developing a public value framework for tourism, we can also begin to address the calls for establishing alternative ways to capture tourism value, new ways of conceptualising tourism’s social dimensions, and develop win-win outcomes for the sector and its publics.
Anastasiadou, C., & McMillan, J. (2022, May). "So, What Do You Want?" Recasting Public Value in The Tourism Domain. Paper presented at The Human Touch in Hospitality: 30th Council for Hospitality Management Education 2022, Edinburgh Napier University, Edinburgh