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All Outputs (59)

Why Do People Choose to Drive Over Other Travel Modes? Modelling Driving Motivation with SAS (2015)
Presentation / Conference Contribution
Neoh, J., & Chipulu, M. (2015). Why Do People Choose to Drive Over Other Travel Modes? Modelling Driving Motivation with SAS. In SAS Global Forum 2015 Proceedings

We demonstrate a method of using SAS® 9.4 to supplement the interpretation of dimensions of a Multidimensional Scaling (MDS) model, a process that could be difficult without SAS®. In our paper, we examine why do people choose to drive to work (over o... Read More about Why Do People Choose to Drive Over Other Travel Modes? Modelling Driving Motivation with SAS.

Reconceptualization of Acculturation from the Non-Essentialist Cultural View (2015)
Presentation / Conference Contribution
Xu, H. (. (2015). Reconceptualization of Acculturation from the Non-Essentialist Cultural View

In this paper, I start with the three building blocks concluded from the diverse acculturation definitions across disciplines and then discuss the main focuses in acculturation studies. Through the review, I realise that a critical thinking of accult... Read More about Reconceptualization of Acculturation from the Non-Essentialist Cultural View.

Evaluating the role and the contribution of intermediaries in developing a successful financial services brand. (2015)
Presentation / Conference Contribution
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2015). Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.

This study aims to evaluate intermediaries’ role in developing a successful brand. It specifically focuses on the role and contribution of independent financial advisers (IFAs) in developing a successful financial services brand. A case study resea... Read More about Evaluating the role and the contribution of intermediaries in developing a successful financial services brand..

Enhancing the tourist heritage experience through "In-Situ" customisable, 3D printed souvenirs. (2015)
Presentation / Conference Contribution
Anastasiadou, C., Foster, S. V., & Calder, L. (2015). Enhancing the tourist heritage experience through "In-Situ" customisable, 3D printed souvenirs

This research set out to investigate whether technological innovations in design and the personalisation of tourist souvenirs through 3D printing, could offer opportunities to break away from stereotypically throwaway, low quality, mass manufacture... Read More about Enhancing the tourist heritage experience through "In-Situ" customisable, 3D printed souvenirs..

The STEM academic experience of undertaking work based dissertation projects compared to the traditional university based project (2015)
Presentation / Conference Contribution
Atkins, E., Allford, R., & Maclean, S. (2015, December). The STEM academic experience of undertaking work based dissertation projects compared to the traditional university based project. Paper presented at Society for Research into Higher Education Newer

Atkins, E., Allford, R., & Maclean, S. (2015, December). The STEM academic experience of undertaking work based dissertation projects compared to the traditional university based project. Paper presented at Society for Research into Higher Education... Read More about The STEM academic experience of undertaking work based dissertation projects compared to the traditional university based project.

Story-telling in advertising across the world: a space for cross-cultural investigation (2015)
Presentation / Conference Contribution
Penman, C. (2015, November). Story-telling in advertising across the world: a space for cross-cultural investigation. Paper presented at 15th IALIC Conference Intercultural Communication in Social Practice, Beijing, China

In recent years, ‘story-telling’ has increasingly come into the limelight in the context of branding and advertising as marketers try to build emotional connections to their brands. The liminal space between ways to engage the imagination and those n... Read More about Story-telling in advertising across the world: a space for cross-cultural investigation.

Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials (2015)
Presentation / Conference Contribution
Hogg, K., Rezai Namaghi, K., & Tjandra, N. C. (2015, November). Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials. Paper presented at Popular Culture and World Politi

Various studies on gender stereotyping in advertising and on inter-generational differences can be found the academic literature. Nevertheless, little studies can be found on how women from different generations perceive gender stereotypes in adverti... Read More about Sex Sells: A comparative study of two-generational perspectives of the sexual stereotyping of women in advertising: Boomers v. Millennials.

Issues of Rights and Capacity: child and adolescent medical decisions (2015)
Presentation / Conference Contribution
Macfarlane, L. (2015, November). Issues of Rights and Capacity: child and adolescent medical decisions. Paper presented at Royal College of Psychiatrists in Scotland, Child and Adolescent Faculty Conference

No abstract available.

Get back? Capital theory, altruism, and extending the spectrum of business philanthropy (2015)
Presentation / Conference Contribution
Gannon, M. J., MacKenzie, N., & Shaw, E. (2015, November). Get back? Capital theory, altruism, and extending the spectrum of business philanthropy. Paper presented at Institute for Small Business and Entrepreneurship 38th Annual Conference,

This paper explores the spectrum of business philanthropy, by considering what happens after success in family business, with a specific focus on the dynamics of giving through philanthropic family foundations (PFFs). PFF giving can emerge from profi... Read More about Get back? Capital theory, altruism, and extending the spectrum of business philanthropy.

Supporting management strategies with a Figurational approach. (2015)
Presentation / Conference Contribution
Fascia, M. (2015, September). Supporting management strategies with a Figurational approach. Paper presented at Said Business School Research Series

The aim of this theoretical discussion is to provide construct to a research scheme using figurational underpinning, which can then be able to support adaptive management strategies. A common feature of contemporary management issues is the underlyin... Read More about Supporting management strategies with a Figurational approach..

Optical Fibre Refractive Index Sensor in a Hybrid Fibre Grating Configuration (2015)
Presentation / Conference Contribution
Alwis, L., Sun, T., & T.V. Grattan, K. (2015, September). Optical Fibre Refractive Index Sensor in a Hybrid Fibre Grating Configuration. Presented at EuroSensors 2015, Freiburg, Germany

A temperature compensated Refractive Index (RI) sensor incorporating a Long Period Grating (LPG) and a Fibre Bragg Grating (FBG) in a series configuration has been developed and evaluated. The LPG was used as a RI sensor allowing it to respond to ext... Read More about Optical Fibre Refractive Index Sensor in a Hybrid Fibre Grating Configuration.

Carpe diem risk culture (2015)
Presentation / Conference Contribution
Marshall, A., Ojiako, U., & Chipulu, M. (2015, September). Carpe diem risk culture. Paper presented at British Academy of Management (BAM) Conference 2015: The Value of Pluralism in Advancing Management Research, Education and Practice, Portsmouth, United

Carpooling and the Environment: Directions for Future Research (2015)
Presentation / Conference Contribution
Neoh, J., & Chipulu, M. (2015, September). Carpooling and the Environment: Directions for Future Research. Paper presented at ISER ICEBR-2015 International Conference on Economics and Business Research, Singapore

A Call to Address Grand Challenges: A Conversation between the OR Community and the Voluntary Action Fund (Scotland) (2015)
Presentation / Conference Contribution
Wimbles, K., Paxton, S., Parkin, J., & Weaver, M. (2015, July). A Call to Address Grand Challenges: A Conversation between the OR Community and the Voluntary Action Fund (Scotland). Presented at 27th European Conference on Operational Research, Glasgow, S

A recent article in the OR Society Magazine highlighted a growing need to address the "grand challenges" that we face as a society and desire to have a lasting legacy from Euro 2015 (Glasgow). Addressing “grand challenges” is very much in the history... Read More about A Call to Address Grand Challenges: A Conversation between the OR Community and the Voluntary Action Fund (Scotland).