Dr Nathalia Tjandra N.Tjandra@napier.ac.uk
Associate Professor
Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.
Tjandra, Nathalia Christiani; Ensor, John; Omar, Maktoba; Thomson, John R
Authors
John Ensor
Maktoba Omar
John R Thomson
Abstract
This study aims to evaluate intermediaries’ role in developing a successful brand. It
specifically focuses on the role and contribution of independent financial advisers (IFAs) in
developing a successful financial services brand. A case study research method conducted
with one of the largest financial services providers in the UK was adopted for the purpose of
this study. The findings of this study identify that the IFAs have a significant influence on the
end customers’ view on financial services brands and they partially construct the provider’s
brand values that are perceived and received by the end customers.
Citation
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2015). Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.
Conference Name | International Marketing Trends |
---|---|
Start Date | Jan 13, 2015 |
End Date | Jan 14, 2015 |
Publication Date | 2015 |
Deposit Date | Jan 20, 2015 |
Publicly Available Date | Mar 28, 2024 |
Peer Reviewed | Peer Reviewed |
Keywords | branding, financial services, stakeholder branding, intermediaries |
Public URL | http://researchrepository.napier.ac.uk/id/eprint/7493 |
Publisher URL | http://www.marketing-trends-congress.com/archives/2015/pages/PDF/025.pdf |
Files
025.pdf
(8 Kb)
PDF
Publisher Licence URL
http://creativecommons.org/licenses/by-nc/4.0/
You might also like
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.
(2018)
Presentation / Conference
FDI in Botswana: Beacon in the Dark: A Review of Literature
(2017)
Conference Proceeding
Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game
(2016)
Presentation / Conference
Marketing Ghana to attract FDI.
(2015)
Working Paper
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search