All Outputs (6)

Marketing von Solutions: Innovative Ansätze und Best Practices (2010)
Book
Woisetschläger, D., Michaelis, M., Evanschitzky, H., Eiting, A., & Backhaus, C. (Eds.). (2010). Marketing von Solutions: Innovative Ansätze und Best Practices. Wiesbaden, Germany: Gabler. https://doi.org/10.1007/978-3-8349-6302-4

Heute verlangen Kunden mehr denn je nicht in erster Linie Produkte, sondern Lösungen. Entsprechend versuchen immer mehr Unternehmen, sich als Lösungsanbieter bzw. „Solution Seller“ zu positionieren. Dabei bietet das Solution Selling insbesondere für... Read More about Marketing von Solutions: Innovative Ansätze und Best Practices.

Using emerging markets as a means to diversify the industrial base. (2010)
Book
Omar, M., Williams, J., & Ensor, J. (2009). Using emerging markets as a means to diversify the industrial base. Edinburgh Napier Universtiy, School of Accounting and Economics

Metacognitive Knowledge, the Stepping Stone Towards Learner Autonomy in Chinese College English Teaching. (2010)
Book
Wei, M., & Foster, M. (2010). Metacognitive Knowledge, the Stepping Stone Towards Learner Autonomy in Chinese College English Teaching. Edinburgh Napier University

The Theory of the Firm and Corporate Governance. (2010)
Book
Crossan, K. (2009). The Theory of the Firm and Corporate Governance. Lambert Academic Publishing

In order to test the theory of the firm and alternative theories of firm behaviour, primary data was collected from 310 managers of UK-based firms. This primary data was then combined with secondary data collated from the FAME database and the FTSE I... Read More about The Theory of the Firm and Corporate Governance..

Erfolgreiches Risikomanagement im Mittelstand (2010)
Book
Henschel, T. (2010). Erfolgreiches Risikomanagement im Mittelstand. Erich Schmidt

Für mittelständische Unternehmen ist ein funktionierendes Risikomanagement unerlässlich: Es zählt zu den wichtigen Kriterien im Ratingverfahren der Banken und ist somit ein entscheidender Faktor für die Gewährung von Krediten. Thomas Henschel... Read More about Erfolgreiches Risikomanagement im Mittelstand.

Public Management in the Postmodern Era Challenges and Prospects (2010)
Book
(2010). Public Management in the Postmodern Era Challenges and Prospects

Challenging the traditional orthodoxies of public management, this timely and comprehensive book adopts a lively and critical approach to key questions of public policy and management. With state-of-the-art contributions from leading international sc... Read More about Public Management in the Postmodern Era Challenges and Prospects.