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All Outputs (10)

Digital transformation and the DIY artist: Balancing artistic integrity and economic sustainability in the digital domain (2024)
Journal Article
Oliver, P. G. (online). Digital transformation and the DIY artist: Balancing artistic integrity and economic sustainability in the digital domain. DIY, Alternative Cultures & Society, https://doi.org/10.1177/27538702241251886

This study investigates the evolving role of do-it-yourself (DIY) artists in the context of digital transformation , analyzing the delicate balance between maintaining artistic integrity and achieving economic sustainability in the contemporary music... Read More about Digital transformation and the DIY artist: Balancing artistic integrity and economic sustainability in the digital domain.

Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide) (2024)
Other
Robertson, M. (2024). Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide). [PDF]

This guide is for Business Event client (UK or International) hosting conference, convention or other large business-related event in Edinburgh. It is a guide for application of the measurement matrix created by Dr Martin Robertson in 2022 as part of... Read More about Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide).

A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne (2023)
Presentation / Conference Contribution
Robertson, M., Pyke, J., & Drake, C. (2023, February). A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne. Presented at 33rd Annual Conference of the Council for Australasian Universities Tourism and Hospitality Education, Fremantle, Western Australia

Business events can support the needs of access, equality, and learning for work and social inclusion, and determine a greater range of benefits than had been previously considered (Edwards, Foley, & Schlenker, 2011; Foley, Edwards, & Schlenker, 2014... Read More about A critical review of the efficacy of the UN SDGs as conduits for collaboration in business tourism provision. Case Study Edinburgh & Melbourne.

Guest editorial: Special issue introduction repurposing and repositioning events: real, responsible and revolutionary futures (2023)
Journal Article
Abreu Novais, M., Ali-Knight, J., Holmes, K., Lockstone-Binney, L., Robertson, M., & Stewart, H. (2023). Guest editorial: Special issue introduction repurposing and repositioning events: real, responsible and revolutionary futures. International Journal of Event and Festival Management, 14(2), 137-140. https://doi.org/10.1108/IJEFM-05-2023-100

[Abstract unavailable.]

Event Design in outdoor music festival audience behaviour (a critical transformative research note) (2018)
Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018). Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157

This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theoretical objectives and conclusions of a body of work by Robertson – discuss... Read More about Event Design in outdoor music festival audience behaviour (a critical transformative research note).

Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations (2008)
Presentation / Conference Contribution
Robertson, M., & Rogers, P. (2008, June). Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations. Presented at International Conference for Sustainable Tourism and Spirit of Hospitality in the Alpine Environment., Sappada, Italy

The economic and social composition of rural society has changed irrevocably. The role of the market town as economic epicentre of rural wealth has all but completely evaporated (Courtney & Errington, 2003). Rural areas, inclusive of mountainous ones... Read More about Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations.

Employability attributes: Meeting deadlines, time management
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Employability attributes: Meeting deadlines, time management. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out debat... Read More about Employability attributes: Meeting deadlines, time management.

Evalulation Summary: Business Events Shaping Tomorrow (Measurement of contribution towards SDG themes)
Other
Robertson, M. Evalulation Summary: Business Events Shaping Tomorrow (Measurement of contribution towards SDG themes)

Evaluation Summary of Best Contributions completed and awareded in June 2024 for British Hip Society 2023 Annual Scientific Meeting & Instructional Course, 8th-10th March, 2023 European Society of Cardiology ACNAP 2023 Congress, 23-24th June,... Read More about Evalulation Summary: Business Events Shaping Tomorrow (Measurement of contribution towards SDG themes).