All Outputs (5)

Transitioning Small Island Destinations into Circular Economies: The Circular Economy Tourism Island Dilemma (2024)
Presentation / Conference Contribution
Sciacca, A., Anastasiadou, C., & Urie, G. (2024, June). Transitioning Small Island Destinations into Circular Economies: The Circular Economy Tourism Island Dilemma. Presented at ATLAS Leisure & Tourism 2030: Navigating the Future, Breda, Netherlands

Do green innovations make a difference for the better? A consumer-based perspective (2023)
Presentation / Conference Contribution
Seegebarth, B., Backhaus, C., & Tjandra, N. (2024, April). Do green innovations make a difference for the better? A consumer-based perspective. Presented at 17th Global Brand Conference, Edinburgh

Can a brand be conscientious? A study of consumer perceptions (2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh

Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion (2023)
Presentation / Conference Contribution
Tjandra, N., Cheung, M., Backhaus, C., & Lee, Z. (2024, April). Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion. Presented at 17th Global Brand Conference, Edinburgh

This study is based on Vredenburg et al. (2020)’s typology of brand activism to propose that authentic brand activism can be directly and indirectly explain for consumer’s responses through emotional brand attachment and brand passion. Moreover, empa... Read More about Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion.

Navigating the Future: Innovations and Challenges in the Unmanned Aircraft Industry
Presentation / Conference Contribution
Plant, E., Drysdale, J., Dooly, G., & MacCriostail, C. (2024, May). Navigating the Future: Innovations and Challenges in the Unmanned Aircraft Industry. Presented at CILT Ireland, Online

The Chartered Institute of Logistics and Transport Ireland Policy Research Committee presents the policy research framework they have developed for Unmanned Aircraft Systems (drones). A panel discussion regarding safety of UAS and best practice will... Read More about Navigating the Future: Innovations and Challenges in the Unmanned Aircraft Industry.