All Outputs (6)

Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide) (2024)
Other
Robertson, M. (2024). Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide). [PDF]

This guide is for Business Event client (UK or International) hosting conference, convention or other large business-related event in Edinburgh. It is a guide for application of the measurement matrix created by Dr Martin Robertson in 2022 as part of... Read More about Guide for Business Events Shaping Tomorrow (SDGs measurement and evaluation guide).

Transitioning Small Island Destinations into Circular Economies: The Circular Economy Tourism Island Dilemma (2024)
Presentation / Conference Contribution
Sciacca, A., Anastasiadou, C., & Urie, G. (2024, June). Transitioning Small Island Destinations into Circular Economies: The Circular Economy Tourism Island Dilemma. Presented at ATLAS Leisure & Tourism 2030: Navigating the Future, Breda, Netherlands

Do green innovations make a difference for the better? A consumer-based perspective (2023)
Presentation / Conference Contribution
Seegebarth, B., Backhaus, C., & Tjandra, N. (2024, April). Do green innovations make a difference for the better? A consumer-based perspective. Presented at 17th Global Brand Conference, Edinburgh

Can a brand be conscientious? A study of consumer perceptions (2023)
Presentation / Conference Contribution
Tjandra, N., Feri, A., Ind, N., Seegebarth, B., Backhaus, C., Iglesias, O., & Woisetschläger, D. (2024, April). Can a brand be conscientious? A study of consumer perceptions. Presented at 17th Global Brand Conference, Edinburgh

Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion (2023)
Presentation / Conference Contribution
Tjandra, N., Cheung, M., Backhaus, C., & Lee, Z. (2024, April). Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion. Presented at 17th Global Brand Conference, Edinburgh

This study is based on Vredenburg et al. (2020)’s typology of brand activism to propose that authentic brand activism can be directly and indirectly explain for consumer’s responses through emotional brand attachment and brand passion. Moreover, empa... Read More about Navigating Authenticity: A Study on Brand Activism’s Influence on Consumer Responses and Role of Emotional Brand Attachment and Brand Passion.

Evalulation Summary: Business Events Shaping Tomorrow (Measurement of contribution towards SDG themes)
Other
Robertson, M. Evalulation Summary: Business Events Shaping Tomorrow (Measurement of contribution towards SDG themes)

Evaluation Summary of Best Contributions completed and awareded in June 2024 for British Hip Society 2023 Annual Scientific Meeting & Instructional Course, 8th-10th March, 2023 European Society of Cardiology ACNAP 2023 Congress, 23-24th June,... Read More about Evalulation Summary: Business Events Shaping Tomorrow (Measurement of contribution towards SDG themes).