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All Outputs (54)

The application of the results of interconnectedness typology in a triadic relationship. (2014)
Presentation / Conference Contribution
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). The application of the results of interconnectedness typology in a triadic relationship. In Agents of Change: ANZMAC 2014 Proceedings (1072)

This paper aims to explore the results of interconnectedness in a triadic relationship between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. Smith & Laage-Hellman's (1992) typology of the results o... Read More about The application of the results of interconnectedness typology in a triadic relationship..

The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers (2014)
Presentation / Conference Contribution
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2013, July). The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers. Presented at Academy of Marketing Annual Conference 2013 - Marketing Relevance, Cardiff, Wales

The aim of this study is to investigate the impact of interconnectedness between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. Ritter’s (2000) framework of the effect of interconnectedness was used... Read More about The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers.

Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. (2014)
Presentation / Conference Contribution
Tjandra, N. C., Ensor, J., Thomson, J. R., & Omar, M. (2014, December). Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. Presented at Agents of change: ANZMAC 2014

This paper aims to explore the power and influence of intermediaries in an intermediated relationship between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. IFAs have a very important role in the UK... Read More about Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry..

Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland (2014)
Journal Article
Omar, M., Tjandra, N. C., & Ensor, J. (2014). Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services, 21(5), 753-763. https://doi.org/10.1016/j.jretconser.2014.06.001

The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fundamental for maintaining health and independence. Historically, older cons... Read More about Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland.

Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. (2013)
Journal Article
Tjandra, N. C., Omar, M., Williams, J., & Ensor, J. (2013). Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1, 75-92

With approximately 1.38 billion, Generation Y are currently in the job market
or about to enter the job market, they are increasingly taking over the spending
power of the previous generation, the Baby Boomers. The purpose of this
qualitative stud... Read More about Runway logic: "Y" generation Y prefer fashion brand over country-of-origin..

Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands. (2013)
Presentation / Conference Contribution
Tjandra, N. C., Osei, C., Ensor, J., & Omar, M. (2013). Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands.

The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards international fashion brands. With approximately 1.38 billion Generation Ys... Read More about Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands..

Branding Africa: the way forward. (2013)
Presentation / Conference Contribution
Ossei, C., Tjandra, N. C., Omar, M., & Ensor, J. (2013). Branding Africa: the way forward.

Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both foreign and domestic investment.
Design/Methodology/Approach – A detailed revie... Read More about Branding Africa: the way forward..

Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers. (2013)
Presentation / Conference Contribution
Omar, M., Tjandra, N. C., & Ensor, J. (2013). Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers.

The global ageing population is well reported within the media and academia (Szmigin & Carrigan, 2001). An ageing population will bring challenges with ramifications on society, impacting on social and health services through a reduction on mobility... Read More about Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers..

On the road to brand leadership: Co-creating with Independent Financial Advisers (IFAs) (2013)
Thesis
Tjandra, N. C. On the road to brand leadership: Co-creating with Independent Financial Advisers (IFAs). (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6798

With total assets of £3,010 billion (ONS, 2012), the long-term savings and investment industry is one of the most important economic pillars in the UK. The uniqueness of this industry is that the majority of its sales to individual customers are gene... Read More about On the road to brand leadership: Co-creating with Independent Financial Advisers (IFAs).

Females online! Examination of female consumer behaviour in Bahrain online banking environment. (2013)
Presentation / Conference Contribution
Omar, M., Tjandra, N. C., & Abdurrahman, L. A. R. (2013, July). Females online! Examination of female consumer behaviour in Bahrain online banking environment. Paper presented at Marketing Relevance - Academy of Marketing Conference 2013

In 2011 it was reported that Bahrain was the country with the highest increase in absolute Information and Communication Technology (ICT) Development Index (IDI) (International Telecommunication Union, 2012). In 2011 the number of internet users in B... Read More about Females online! Examination of female consumer behaviour in Bahrain online banking environment..

Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer. (2011)
Presentation / Conference Contribution
Tjandra, N. C., Omar, M., & Ensor, J. (2011). Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer.

This paper identifies and explores whether the customers from advanced and emerging and
developing economies have different perceptions towards country-of-origin of international
branded clothes. It has been suggested that country-of-origin is comm... Read More about Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer..

"You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin. (2011)
Presentation / Conference Contribution
Tjandra, N. C., Omar, M., & Williams, J. (2011). "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin.

This paper is part of a bigger qualitative study about the perception of country-of-origin from
consumers in different countries. The purpose of this paper is to identify and explore whether
country-of-origin information influences customers’ perce... Read More about "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin..