Dr Nathalia Tjandra N.Tjandra@napier.ac.uk
Associate Professor
Tjandra, N. C., Thomson, J. R., & Ensor, J. (2012). How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?. In Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave
Conference Name | Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave |
---|---|
Start Date | Jul 2, 2012 |
End Date | Jul 5, 2012 |
Publication Date | 2012 |
Deposit Date | May 25, 2015 |
Publicly Available Date | May 25, 2015 |
Peer Reviewed | Peer Reviewed |
Volume | 29 |
Book Title | Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave |
Keywords | Co-creation; brand marketing; |
Public URL | http://researchrepository.napier.ac.uk/id/eprint/8267 |
AM2012_0138_paper.pdf
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