Dr Nathalia Tjandra N.Tjandra@napier.ac.uk
Associate Professor
How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?
Tjandra, Nathalia Christiani; Thomson, John R; Ensor, John
Authors
John R Thomson
John Ensor
Citation
Tjandra, N. C., Thomson, J. R., & Ensor, J. (2012). How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?. In Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave
Conference Name | Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave |
---|---|
Conference Location | Southampton |
Start Date | Jul 2, 2012 |
End Date | Jul 5, 2012 |
Publication Date | 2012 |
Deposit Date | May 25, 2015 |
Publicly Available Date | Mar 29, 2024 |
Publisher | Taylor & Francis |
Peer Reviewed | Peer Reviewed |
Volume | 29 |
Book Title | Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave |
Keywords | Co-creation; brand marketing; |
Public URL | http://researchrepository.napier.ac.uk/id/eprint/8267 |
Files
AM2012_0138_paper.pdf
(145 Kb)
PDF
Publisher Licence URL
http://creativecommons.org/licenses/by-nc/4.0/
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