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How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?

Tjandra, Nathalia Christiani; Thomson, John R; Ensor, John

Authors

John R Thomson

John Ensor



Presentation Conference Type Conference Paper (Published)
Conference Name Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave
Start Date Jul 2, 2012
End Date Jul 5, 2012
Publication Date 2012
Deposit Date May 25, 2015
Publicly Available Date May 25, 2015
Publisher Taylor & Francis
Peer Reviewed Peer Reviewed
Volume 29
Book Title Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave
Keywords Co-creation; brand marketing;
Public URL http://researchrepository.napier.ac.uk/id/eprint/8267
Contract Date May 25, 2015

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