Skip to main content

Research Repository

Advanced Search

How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?

Tjandra, Nathalia Christiani; Thomson, John R; Ensor, John

Authors

John R Thomson

John Ensor



Citation

Tjandra, N. C., Thomson, J. R., & Ensor, J. (2012). How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?. In Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave

Conference Name Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave
Conference Location Southampton
Start Date Jul 2, 2012
End Date Jul 5, 2012
Publication Date 2012
Deposit Date May 25, 2015
Publicly Available Date Mar 29, 2024
Publisher Taylor & Francis
Peer Reviewed Peer Reviewed
Volume 29
Book Title Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave
Keywords Co-creation; brand marketing;
Public URL http://researchrepository.napier.ac.uk/id/eprint/8267

Files




You might also like



Downloadable Citations