How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?

Tjandra, Nathalia Christiani; Thomson, John R; Ensor, John

How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?

Tjandra, Nathalia Christiani; Thomson, John R; Ensor, John

Authors

Prof Nathalia Tjandra N.Tjandra@napier.ac.uk
Professor

John R Thomson

John Ensor

Citation

Tjandra, N. C., Thomson, J. R., & Ensor, J. (2012, July). How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?. Presented at Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave, Southampton

Presentation Conference Type	Conference Paper (published)
Conference Name	Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave
Start Date	Jul 2, 2012
End Date	Jul 5, 2012
Publication Date	2012
Deposit Date	May 25, 2015
Publicly Available Date	May 25, 2015
Publisher	Taylor and Francis
Peer Reviewed	Peer Reviewed
Volume	29
Book Title	Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave
Keywords	Co-creation; brand marketing;
Public URL	http://researchrepository.napier.ac.uk/id/eprint/8267
Contract Date	May 25, 2015