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All Outputs (77)

Leadership and visionary futures: future proofing festivals. (2014)
Book Chapter
Robertson, M., & Brown, S. (2014). Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals (219-235). Routledge

Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thousand peoploids split into small tribes coveting the highest of the sterile s... Read More about Leadership and visionary futures: future proofing festivals..

An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup (2014)
Journal Article
Robertson, M., Newland, B. L., & Darby, P. (2014). An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup. International journal of sport management, 15(2), 193-218

This article investigates whether a niche sport event in a rural location influences visitor perceptions of a destination. The work explores how rural sport events can affect tourism. To better understand rural sport tourism, a case study of the UCI... Read More about An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup.

The Motives of Ambassadors in Bidding for International Association Meetings and Events (2014)
Journal Article
Lockstone-Binney, L., Whitelaw, P., Robertson, M., Junek, O., & Michael, I. (2014). The Motives of Ambassadors in Bidding for International Association Meetings and Events. Event Management, 18(1), 65-74. https://doi.org/10.3727/152599514x13883555341931

As destinations contest the rights to host international association-based meetings and events, competitive points of difference in the bidding process can mean the success or loss of a bid. One of these points of difference has been the growth of am... Read More about The Motives of Ambassadors in Bidding for International Association Meetings and Events.

Signals and Signposts of the Future: Literary Festival Consumption in 2050 (2014)
Journal Article
Robertson, M., & Yeoman, I. (2014). Signals and Signposts of the Future: Literary Festival Consumption in 2050. Tourism Recreation Research, 39(3), 321-342. https://doi.org/10.1080/02508281.2014.11087004

This conceptual paper uses a scenario planning process to facilitate possible futures for literary festivals, a form of festival tourism that has grown rapidly in the developed and developing countries of the world in the early decades of the 21st Ce... Read More about Signals and Signposts of the Future: Literary Festival Consumption in 2050.

Event studies: finding fool's gold at the rainbow's end? (2013)
Journal Article
Baum, T., Lockstone-Binney, L., & Robertson, M. (2013). Event studies: finding fool's gold at the rainbow's end?. International Journal of Event and Festival Management, 4(3), 179-185. https://doi.org/10.1108/ijefm-06-2013-0014

Purpose The aim of this opinion piece is to seek to cast a critical eye over the event studies field to chart its progress as an emerging area of study, relative to its close relations tourism, hospitality and leisure. Design/methodology/approach... Read More about Event studies: finding fool's gold at the rainbow's end?.

The Future of Music Festivals: Play, Technology and Glastonbury 2050 (2012)
Presentation / Conference Contribution
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwam, N. (2012). The Future of Music Festivals: Play, Technology and Glastonbury 2050. In S. Boyd, & U. McMahon-Beattie (Eds.), Proceedings of the International Conference on Tourism and Events: Oppo

No abstract available.

Is This for Real? Authentic Learning for the Challenging Events Environment (2012)
Journal Article
Robertson, M., Junek, O., & Lockstone-Binney, L. (2012). Is This for Real? Authentic Learning for the Challenging Events Environment. Journal of Teaching in Travel and Tourism, 12(3), 225-241. https://doi.org/10.1080/15313220.2012.704245

This article explores a set of emerging competencies that education providers will be increasingly compelled to consider and, more importantly, embed in their event management course offerings. The undergraduate event management program offered at Vi... Read More about Is This for Real? Authentic Learning for the Challenging Events Environment.

Eliciting the dynamics of leading a sustainable event: Key informant responses (2011)
Journal Article
Ensor, J., Robertson, M., Ali-Knight, J., Ensor, J., Robertson, M., & Ali-Knight, J. (2011). Eliciting the dynamics of leading a sustainable event: Key informant responses. Event Management, 15(4), 315-327. https://doi.org/10.3727/152599511X13175676722483

Within the event management literature relating to network development and festival sustainability there is a paucity of research that analyzes the perception of festival sustainability by festival leaders. After an initial review of the context of s... Read More about Eliciting the dynamics of leading a sustainable event: Key informant responses.

Festivals and events, government and spatial governance (2011)
Book Chapter
Robertson, M., & Wardrop, K. (2011). Festivals and events, government and spatial governance. In J. S. Page, & J. Connell (Eds.), The Routledge Handbook of Events. , (489-506). Oxon, UK: Taylor & Francis. https://doi.org/10.4324/9780203803936.ch31

This article seeks to clarify some of the current uncertainties of what politics means in a rapidly changing society. More importantly it investigates the position and role of organised events for the institutions of government. It does so with refer... Read More about Festivals and events, government and spatial governance.

A futurist’s view on the future of events (2011)
Book Chapter
Yeoman, I., Robertson, M., & Smith, K. (2011). A futurist’s view on the future of events. In J. Connell, & S. J. Page (Eds.), The Routledge Handbook of Events. , (507-525). Oxon, UK: Taylor & Francis. https://doi.org/10.4324/9780203803936.ch32

Events are significant in today’s society. They have links to religion, to culture, to sport, to community, to commerce, and to political, policy and microeconomic and macroeconomic influence or objectives. Events are becoming ever more important as... Read More about A futurist’s view on the future of events.

Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature (2010)
Presentation / Conference Contribution
Robertson, M. (2010). Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature. In CAUTHE 2010: Tourism and Hospitality: Challenge the Limits. , (1229-1233)

This work - in - progress stems from an earlier project by Robertson and Rogers (2009). It addresses the role of the media and stakeholder collaboration in a city in forming event brand equity commensurate with developing a competitive sense of... Read More about Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature.

International Perspectives of Festivals and Events. (2009)
Book
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, A. (Eds.). (2009). International Perspectives of Festivals and Events. Oxford: Elsevier

In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

Progressing socio-cultural impact evaluation for festivals (2009)
Journal Article
Robertson, M., Rogers, P., & Leask, A. (2009). Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1(2), 156-169. https://doi.org/10.1080/19407960902992233

The research project reported in this paper set out to advance the knowledge base of socio‐cultural festival evaluation and, through industry and academic liaison, produce a robust, comprehensive set of indicators. The purpose of this paper is threef... Read More about Progressing socio-cultural impact evaluation for festivals.

Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media (2009)
Journal Article
Robertson, M., & Rogers, P. (2009). Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media. Scandinavian Journal of Hospitality and Tourism, 9(2-3), 206-224. https://doi.org/10.1080/15022250903217019

Image, brand narrative and stakeholder collaboration each represent pivotal paradigms in the analysis, evaluation and formation of good management practice for festivals. The role of the media as significant intermediary offers a core measurement ins... Read More about Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media.

Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations (2008)
Presentation / Conference Contribution
Robertson, M., & Rogers, P. (2008). Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations. e-Review of Tourism Research,

The economic and social composition of rural society has changed irrevocably. The role of the market town as economic epicentre of rural wealth has all but completely evaporated (Courtney & Errington, 2003). Rural areas, inclusive of mountainous ones... Read More about Paths Towards Sustainability: Social Cultural Evaluation of Festivals in Rural and Non-Urban Areas, an Analysis of Media Interpretations.