To know you or not to know you, that is the main issue, managing and maintaining corporate reputation.
(2005)
Journal Article
Omar, M. (2004). To know you or not to know you, that is the main issue, managing and maintaining corporate reputation. International Journal of Applied Marketing, 3, (159-177). ISSN 1742-2590
All Outputs (4)
The charismatic side of foreign direct investment in the economical and social Giant China. (2005)
Journal Article
Omar, M., & Handley-Schachler, M. (2004). The charismatic side of foreign direct investment in the economical and social Giant China. Amity Global Business Review, 1, (54-59)Market orientation for many organisations seen as conceptual premise to instigate their changing points, this applies with particular force to organisations in transition economies. Especially those that have to cope with the challenges imposed by... Read More about The charismatic side of foreign direct investment in the economical and social Giant China..
Standardisation or modification? UK firms' marketing strategy in Africa. (2005)
Journal Article
Omar, M., & Hillman, S. (2004). Standardisation or modification? UK firms' marketing strategy in Africa. Journal of African Policy Studies, 10, (41-52)
FDI, international business and regulation: The behaviour of UK multinational corporations (2005)
Journal Article
Smith-Hillman, A. V., & Omar, M. (2005). FDI, international business and regulation: The behaviour of UK multinational corporations. European Business Review, 17(1), 69-82. https://doi.org/10.1108/09555340510576276Purpose - Multinational corporations (MNCs) occupy a central role within the process of globalisation as evidenced through global foreign direct investment (FDI) inflows valued at US$3.1 trillion by the end of 2000. The importance of regulation is ev... Read More about FDI, international business and regulation: The behaviour of UK multinational corporations.