All Outputs (11)

Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment (2024)
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment. Presented at The Gathering: Edinburgh Napier's Learning & Teaching Conference, Edinburgh, UK

In this 15-minute talk, we present the theoretical twists and turns of our research on deadline extensions at The Business School, Edinburgh Napier University. We share preliminary findings of our quantitative data analysis on high-stakes assessments... Read More about Pedagogical paradox or tension? What our research on assessment deadlines is telling us about constructive alignment.

Fandom as method: Decolonising research on social media communications through Chinese transnational fandoms of a Japanese Olympic figure skater (2024)
Journal Article
Chen, Z. T., Cameron, J., & Liu, N. X. (online). Fandom as method: Decolonising research on social media communications through Chinese transnational fandoms of a Japanese Olympic figure skater. Journal of Current Chinese Affairs, https://doi.org/10.1177/18681026241255134

This paper focuses on international sports personality in figure staking Yuzuru Hanyu, who plays for Japan, and his transnational fandoms in China, to examine the politicisation of his evolving fandom during and after his performance at the 2022 Beij... Read More about Fandom as method: Decolonising research on social media communications through Chinese transnational fandoms of a Japanese Olympic figure skater.

Content Curation: Best Practices and Techniques (2023)
Book Chapter
Cameron, J. (2023). Content Curation: Best Practices and Techniques. In Digital Content Marketing: Creating Value in Practice (140-158). Routledge. https://doi.org/10.4324/9781003346500-9

In this chapter you will learn how carefully considered content curation can play a highly effective role in stimulating brand-related engagement, in particular on social media channels. Marketing concepts and theories that shed light on brand-relate... Read More about Content Curation: Best Practices and Techniques.

Content Marketing Ideation: How to Generate and Manage Creative Concepts (2023)
Book Chapter
Cameron, J. (2023). Content Marketing Ideation: How to Generate and Manage Creative Concepts. In Digital Content Marketing: Creating Value in Practice (31-60). Routledge. https://doi.org/10.4324/9781003346500-3

This chapter talks about the process of idea generation for content marketing. It discusses how content marketers generate creative ideas and introduces theories and concepts about creative processes. The chapter also provides recommendations on how... Read More about Content Marketing Ideation: How to Generate and Manage Creative Concepts.

Employability perspectives from Scotland on content marketing capability building: How have journalism graduates been equipped for content marketing jobs? (2022)
Presentation / Conference Contribution
Cameron, J. . C. (2022, July). Employability perspectives from Scotland on content marketing capability building: How have journalism graduates been equipped for content marketing jobs?. Paper presented at 2022 Academy of Marketing Conference, Huddersfield

In 2012, content marketing luminary Jay Baer observed that every business is in the business of publishing (Baer, 2012). Echoing this point, Lieb (2012, p.xiii) stated: "Marketers are buying less and less media. They're becoming the media, and the be... Read More about Employability perspectives from Scotland on content marketing capability building: How have journalism graduates been equipped for content marketing jobs?.

Innovative Digital Pedagogies (2017)
Presentation / Conference Contribution
Cameron, J. (2017, June). Innovative Digital Pedagogies. Presented at Meeting Students' Needs in the Digital Age, Manchester

This case study sets out how digital distractions were converted into valuable digital teaching and learning tools in an INTO Partnerships' environment where international students on a university foundation programme were developing confidence in a... Read More about Innovative Digital Pedagogies.

Mobile phones and the news (2017)
Journal Article
Hadland, A., Borges Rey, E., & Cameron, J. (2019). Mobile phones and the news. Convergence, 25(3), 428-448. https://doi.org/10.1177/1354856517703964

From the mid-2000s, a sudden surge in the use of mobile phone footage by national and international broadcasters was widely anticipated as the precursor to a revolutionary change in the generation and dissemination of news. In the wake of events such... Read More about Mobile phones and the news.

Democracy and international higher education in China (2014)
Journal Article
Onsman, A., & Cameron, J. (2014). Democracy and international higher education in China. Australian Universities' Review, 56(2), 4-13

There is substantial evidence that supports the theory that higher education and democracy are highly correlated. Throughout modern history, students have been at the forefront of democratic movements, including the 1989 pro-democracy uprising in Chi... Read More about Democracy and international higher education in China.

Property: All You Want to Know without the Jargon (2002)
Book
Cameron, J. (2002). Property: All You Want to Know without the Jargon. Cape Town, South Africa: Pearson Education South Africa

Buying your own home is probably the biggest purchase you'll ever make. What's more, handled with care, this could be the best financial decision you ever make. This accessible, step-by-step guide shows that a property purchase is within your reach a... Read More about Property: All You Want to Know without the Jargon.

Banking: All You Want to Know Without the Jargon (2002)
Book
Cameron, J. (2002). Banking: All You Want to Know Without the Jargon. (1). Cape Town, South Africa: Pearson Education South Africa

Banks have become like supermarkets when it comes to the variety of financial products and services they offer to a wide spectrum of customers. You need to shop around and be well informed about all the different options in order to make the best cho... Read More about Banking: All You Want to Know Without the Jargon.

Employability attributes: Meeting deadlines, time management
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Employability attributes: Meeting deadlines, time management. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out debat... Read More about Employability attributes: Meeting deadlines, time management.