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All Outputs (11)

Hybrid Servicescapes in Tourism and Hospitality (2024)
Book Chapter
Urquhart, E. (2024). Hybrid Servicescapes in Tourism and Hospitality. In N. Stylos, R. Rahimi, & P. Robinson (Eds.), Contemporary Marketing Management for Tourism and Hospitality (99-132). Palgrave Macmillan. https://doi.org/10.1007/978-3-031-65049-9_5

Bitner (1992, p. 65) defined the servicescape as “all of the objective physical factors that can be controlled by the firm to enhance (or constrain) employee and customer actions.” These include a series of environmental dimensions, namely ambient co... Read More about Hybrid Servicescapes in Tourism and Hospitality.

Interpretative Tools (2022)
Book Chapter
Urquhart, E. (2022). Interpretative Tools. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing

The entry focusses on a central activity, not only for visitor attractions, but for other leisure, tourism and destinations environments. Interpretation involves a variety of tools and techniques used to communicate the significance of assets within... Read More about Interpretative Tools.

Interpretation at heritage sites: Culloden Battlefield, UK (2022)
Book Chapter
Urquhart, E. (2022). Interpretation at heritage sites: Culloden Battlefield, UK. In A. Fyall, B. Garrod, A. Leask, & S. Wanhill (Eds.), Managing Visitor Attractions. (3rd edn). Routledge. https://doi.org/10.4324/9781003041948-28

This chapter presents a case study that explores heritage interpretation within the context of Culloden Battlefield, UK. The case will initially consider the challenges and issues inherent to the interpretation of sensitive heritage before exploring... Read More about Interpretation at heritage sites: Culloden Battlefield, UK.

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh (2019)
Book Chapter
Urquhart, E., & Leask, A. (2019). Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context. Goodfellow Publishers

The objectives of this chapter are to:
- Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences;
- Identify and discuss management practices and associated opportunities for narrati... Read More about Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh.

The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions (2019)
Thesis
Urquhart, E. A. The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. (Thesis). Edinburgh Napier University. http://researchrepository.napier.ac.uk/Output/2090670

As a theoretical construct, co-creation has received significant attention in the service management field and is increasingly being applied to experiential industries such as tourism. Central to this emerging body of knowledge, is the presence of te... Read More about The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions.

Technological mediation in the future of experiential tourism (2019)
Journal Article
Urquhart, E. (2019). Technological mediation in the future of experiential tourism. Journal of Tourism Futures, 5(2), 120-126. https://doi.org/10.1108/jtf-04-2019-0033

Purpose – This article considers the role that technology may play in the future of experiential tourism. This viewpoint paper begins to question future developments in technological mediation and how these may challenge our view of experiences and t... Read More about Technological mediation in the future of experiential tourism.

The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions (2017)
Presentation / Conference Contribution
Urquhart, E. (2017, January). The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. Presented at ENTER2017 eTourism Conference, PhD Workshop, Rome, Italy

As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and communicating with visitors. However, little is known about how these technologi... Read More about The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions.

Assessment workshops: ‘feeding forward, backward and side-to-side’. (2016)
Digital Artefact
Urquhart, E. (2016). Assessment workshops: ‘feeding forward, backward and side-to-side’. [http://learningandteaching-navitas.com/assessment-workshops-feeding-forward-backward-side-side/]

As practitioners, we are constantly aware of the importance of proactively feeding-forward into assessment whilst also using feedback assessments to help shape tailored support. As a conduit for this, I run a dedicated ‘assessment workshop’ for every... Read More about Assessment workshops: ‘feeding forward, backward and side-to-side’..