All Outputs (3)

Cruise revenue management: An integrated RM Framework (2023)
Presentation / Conference Contribution
Chu, A., & Hsu, C. (2023, December). Cruise revenue management: An integrated RM Framework. Paper presented at 2023 RevME Conference, Hendersonville, US

A holistic approach to understand cruise revenue management (RM) practices that cover ticket and onboard revenues, through a cross-disciplinary literature review and practitioner interviews. An integrated cruise RM framework was developed and served... Read More about Cruise revenue management: An integrated RM Framework.

The adoption of augmented reality technologies In Hotels: From the managers' perception (2020)
Presentation / Conference Contribution
Chu, A., Law, K., & Deborah, T. (2020). The adoption of augmented reality technologies In Hotels: From the managers' perception. In Proceedings of APacCHRIE 2020 Conference (569-580)

Current studies indicated that Augmented Reality technology can enhance tourists’ experience in museums and theme parks. Despite the potential benefits of creating a better stay for the customers, there are only a handful of hotels in the world have... Read More about The adoption of augmented reality technologies In Hotels: From the managers' perception.

Do attraction attract tourists? (2019)
Presentation / Conference Contribution
Chu, A. (2019, May). Do attraction attract tourists?. Paper presented at 2019 APacCHRIE & EuroCHRIE Joint Conference, Hong Kong

Many studies revealed travelers’ motives to travel a destination but do not answer explicitly what specific features of a destination influence travelers’ decisions. Dann’s (1976) “push and pull” factors best capture the relationship between the con... Read More about Do attraction attract tourists?.