The Influence of Virtual Currencies on Sustainable Service Marketing in Emerging Economies
(2025)
Book Chapter
Yadav, R., Huzooree, G., Yadav, M., & Dewasiri, N. J. (2026). The Influence of Virtual Currencies on Sustainable Service Marketing in Emerging Economies. In Sustainable Service Marketing with Virtual Currencies (235-256). IGI Global. https://doi.org/10.4018/979-8-3373-0315-4.ch010
The Chapter shall discuss the social implications of virtual currencies on sustainable service marketing in developing economies and, instead, analyse how digital currencies are transforming the pattern of financial inclusion, economic growth, and ac... Read More about The Influence of Virtual Currencies on Sustainable Service Marketing in Emerging Economies.