Dr David McGuire D.McGuire@napier.ac.uk
Professor
Positive and inclusive language and imagery can help candidates win over voters in times of crisis.
McGuire, David; Cunningham, James; Garavan, Thomas
Authors
James Cunningham
Thomas Garavan
Abstract
On the eve of the inauguration of Donald J. Trump as the 45th President of the United States of America, David McGuire, James Cunningham and Thomas Garavan look back at the historic 2008 campaign of Barack Hussein Obama and examine how he used speech imagery and inclusive language to portray a vision of a hopeful and positive future. By comparing the campaign speeches of Barack Obama and 2008 Republican presidential candidate John McCain, they identify important differences in the speech imagery used by the candidates and the language in which these images are captured.
Citation
McGuire, D., Cunningham, J., & Garavan, T. (2017). Positive and inclusive language and imagery can help candidates win over voters in times of crisis. [Blog post]
Digital Artefact Type | Blog Post |
---|---|
Publication Date | Jan 17, 2017 |
Deposit Date | Jun 7, 2017 |
Keywords | Speech imagery, language, |
Public URL | http://researchrepository.napier.ac.uk/Output/825753 |
You might also like
Exploring line manager relationships with trade unions and the HR function
(2013)
Journal Article
Book Review of "Introduction to Leadership: Concepts and Practice" - Peter G Northouse
(2009)
Journal Article
Knowledge sharing in small family firms: a leadership perspective.
(2015)
Journal Article
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search