Students as consultants - adding value to the small and medium enterprise.

Brodie, Jacqueline; Douglas, Tony; Laing, S

Abstract

The purpose of this paper is to document and critically examine an innovative undergraduate student consultancy module taught at the Centre for Entrepreneurship at Napier University, Edinburgh. The paper discusses how this module is delivered to students, the benefits this delivery mode offers students and how the module seeks to ensure value is also added to the Small to Medium Enterprises (SMEs) in which students carry out their projects. Feedback from students and staff are presented in the paper that note the areas of value and implications for best practice in entrepreneurial consultancy teaching are indicated on the basis of this including new product and service development and improved customer satisfaction

Citation

Brodie, J., Douglas, T., & Laing, S. (2008, June). Students as consultants - adding value to the small and medium enterprise. Presented at ICSB Conference

• Conference Name: ICSB Conference
• Start Date: Jun 22, 2008
• End Date: Jun 25, 2008
• Publication Date: 2008
• Deposit Date: Feb 1, 2012
• Peer Reviewed: Peer Reviewed
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/4962