Dr Jacqueline Brodie j.brodie@napier.ac.uk
Associate Professor
The purpose of this paper is to document and critically examine an innovative undergraduate student consultancy module taught at the Centre for Entrepreneurship at Napier University, Edinburgh. The paper discusses how this module is delivered to students, the benefits this delivery mode offers students and how the module seeks to ensure value is also added to the Small to Medium Enterprises (SMEs) in which students carry out their projects. Feedback from students and staff are presented in the paper that note the areas of value and implications for best practice in entrepreneurial consultancy teaching are indicated on the basis of this including new product and service development and improved customer satisfaction
Brodie, J., Douglas, T., & Laing, S. (2008). Students as consultants - adding value to the small and medium enterprise.
Conference Name | ICSB Conference |
---|---|
Start Date | Jun 22, 2008 |
End Date | Jun 25, 2008 |
Publication Date | 2008 |
Deposit Date | Feb 1, 2012 |
Peer Reviewed | Peer Reviewed |
Public URL | http://researchrepository.napier.ac.uk/id/eprint/4962 |
Marketing in SMEs: the sales process of SMEs on the food and drink industry.
(2013)
Book Chapter
Market research on factors influencing women's preferences in investment decision making
(2017)
Journal Article
An investigation into sales skills gaps in young SME food firms in Scotland.
(2009)
Conference Proceeding
Is there a "Sales Skills" gap in young entrepreneurs in SME food firms in Scotland?
(2010)
Conference Proceeding
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
Apache License Version 2.0 (http://www.apache.org/licenses/)
Apache License Version 2.0 (http://www.apache.org/licenses/)
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Advanced Search