Dr Jacqueline Brodie j.brodie@napier.ac.uk
Associate Professor
Students as consultants - adding value to the small and medium enterprise.
Brodie, Jacqueline; Douglas, Tony; Laing, S
Authors
Tony Douglas
S Laing
Abstract
The purpose of this paper is to document and critically examine an innovative undergraduate student consultancy module taught at the Centre for Entrepreneurship at Napier University, Edinburgh. The paper discusses how this module is delivered to students, the benefits this delivery mode offers students and how the module seeks to ensure value is also added to the Small to Medium Enterprises (SMEs) in which students carry out their projects. Feedback from students and staff are presented in the paper that note the areas of value and implications for best practice in entrepreneurial consultancy teaching are indicated on the basis of this including new product and service development and improved customer satisfaction
Citation
Brodie, J., Douglas, T., & Laing, S. (2008). Students as consultants - adding value to the small and medium enterprise.
Conference Name | ICSB Conference |
---|---|
Start Date | Jun 22, 2008 |
End Date | Jun 25, 2008 |
Publication Date | 2008 |
Deposit Date | Feb 1, 2012 |
Peer Reviewed | Peer Reviewed |
Public URL | http://researchrepository.napier.ac.uk/id/eprint/4962 |
You might also like
The development of an e-Toolkit for direct entry students to aid transition into Higher Education: the dissertation maze.
(2015)
Presentation / Conference Contribution
Student and staff perceptions of the use of multiple choice testing in higher education assessments.
(2014)
Presentation / Conference Contribution
Is there a "Sales Skills" gap in young entrepreneurs in SME food firms in Scotland?
(2010)
Presentation / Conference Contribution
Downloadable Citations
About Edinburgh Napier Research Repository
Administrator e-mail: repository@napier.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search